{"id":5571,"date":"2020-07-06T16:49:44","date_gmt":"2020-07-06T14:49:44","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?page_id=5571"},"modified":"2020-09-30T12:54:19","modified_gmt":"2020-09-30T10:54:19","slug":"programm-2020","status":"publish","type":"page","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/programm-2020\/","title":{"rendered":"Programm 2020"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-79ff81c021393065cee878051452f6a6\">\n.flex_column.av-av_one_fifth-79ff81c021393065cee878051452f6a6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fifth-79ff81c021393065cee878051452f6a6 av_one_fifth  avia-builder-el-0  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1fu7ubc-a18caab9efa7f4eb3bc64a88fe123d78\">\n.avia-section.av-1fu7ubc-a18caab9efa7f4eb3bc64a88fe123d78{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1fu7ubc-a18caab9efa7f4eb3bc64a88fe123d78 main_color avia-section-small avia-no-border-styling  avia-builder-el-1  el_after_av_one_fifth  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-25 av-height-25  container_wrap fullsize'   data-av_minimum_height_pc='25' data-av_min_height_opt='25'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5571'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jidah3wy-357a48d5b50554295882bdbd011021f9\">\n#top .av-special-heading.av-jidah3wy-357a48d5b50554295882bdbd011021f9{\npadding-bottom:0;\nfont-size:90px;\n}\nbody .av-special-heading.av-jidah3wy-357a48d5b50554295882bdbd011021f9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-jidah3wy-357a48d5b50554295882bdbd011021f9 .av-special-heading-tag{\nfont-size:90px;\n}\n.av-special-heading.av-jidah3wy-357a48d5b50554295882bdbd011021f9 .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-jidah3wy-357a48d5b50554295882bdbd011021f9 .av-special-heading-tag{\nfont-size:56px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jidah3wy-357a48d5b50554295882bdbd011021f9 .av-special-heading-tag{\nfont-size:48px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jidah3wy-357a48d5b50554295882bdbd011021f9 .av-special-heading-tag{\nfont-size:31px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jidah3wy-357a48d5b50554295882bdbd011021f9 av-special-heading-h1 blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-1du1od4-2205b095e660ad9baf99db79932f5aae main_color avia-section-default avia-no-shadow  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5571'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcaltig5-daa240061475f97c6e72085fd1381d34\">\n#top .av-special-heading.av-kcaltig5-daa240061475f97c6e72085fd1381d34{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kcaltig5-daa240061475f97c6e72085fd1381d34 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kcaltig5-daa240061475f97c6e72085fd1381d34 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-kcaltig5-daa240061475f97c6e72085fd1381d34 .av-special-heading-tag{\nfont-size:41px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kcaltig5-daa240061475f97c6e72085fd1381d34 .av-special-heading-tag{\nfont-size:36px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kcaltig5-daa240061475f97c6e72085fd1381d34 .av-special-heading-tag{\nfont-size:29px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kcaltig5-daa240061475f97c6e72085fd1381d34 av-special-heading-h1 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >HORIZONT Werbewirkungsgipfel 2020<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dj9teg-dd1caa3ffbca1f5f423535e6e84c7f5f\">\n#top .av_textblock_section.av-1dj9teg-dd1caa3ffbca1f5f423535e6e84c7f5f .avia_textblock{\nfont-size:19px;\n}\n<\/style>\n<section  class='av_textblock_section av-1dj9teg-dd1caa3ffbca1f5f423535e6e84c7f5f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Top-Speaker der Branche berichten, welche Trends f\u00fcr Sie relevant sind und wie Sie Ihre Kommunikation erfolgreich und effizient konzipieren.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-1fhde60-b38244a8bb78daaa82304e98713a7eef main_color avia-section-small avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  no-print avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5571'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-54y22o-13e71bde632718918782d4f2548d4511 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-54y22o-13e71bde632718918782d4f2548d4511\">\n.flex_column.av-54y22o-13e71bde632718918782d4f2548d4511{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-54y22o-13e71bde632718918782d4f2548d4511 av_one_third  avia-builder-el-7  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1f58sko-8ae4370219cc67bf2c562391f501ef39 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Erster Tag<\/strong><br \/>\n01.10.2020<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1f3gq8w-a182b7a4959b7a0a64329548aa2a6e12-wrap avia-button-left  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '><a href='#tag-1'  class='avia-button av-1f3gq8w-a182b7a4959b7a0a64329548aa2a6e12 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Programm 01.10.2020\"><span class='avia_iconbox_title' >Programm 01.10.2020<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1etcpb4-317c22bf5f0b2950b087d4eec1a2c81d\">\n.flex_column.av-1etcpb4-317c22bf5f0b2950b087d4eec1a2c81d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1etcpb4-317c22bf5f0b2950b087d4eec1a2c81d av_one_third  avia-builder-el-10  el_after_av_one_third  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1erq1fc-2f0d55eb8727ad7e642209c1331bf354 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Zweiter Tag<\/strong><br \/>\n02.10.2020<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1ejruyg-adaf636f5948478b4bc21b45acf0855a-wrap avia-button-left  avia-builder-el-12  el_after_av_textblock  avia-builder-el-last '><a href='#tag-2'  class='avia-button av-1ejruyg-adaf636f5948478b4bc21b45acf0855a av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Programm 02.10.2020\"><span class='avia_iconbox_title' >Programm 02.10.2020<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-51axe8-f84cc0f4e548a0d8c9758ab41badfa91\">\n.flex_column.av-51axe8-f84cc0f4e548a0d8c9758ab41badfa91{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-51axe8-f84cc0f4e548a0d8c9758ab41badfa91 av_one_third  avia-builder-el-13  el_after_av_one_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1e53iw8-8c1f8a2733737641d24d7fd0bf2e64cf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Das gesamte Programm<\/strong><br \/>\nals PDF<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1e0vh4o-646bd42bf8786a95c5f626830d8a44c9-wrap avia-button-left  avia-builder-el-15  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2020\/09\/WWG2020_TU_Screen_web.pdf'  class='avia-button av-1e0vh4o-646bd42bf8786a95c5f626830d8a44c9 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Programm PDF Download\"><span class='avia_iconbox_title' >Programm PDF Download<\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-1dfq0bk-58e2b9cb9ab9cd5c4a18b2709aad9deb main_color avia-section-default avia-no-shadow  avia-builder-el-16  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5571'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-82yz7-8febfb3d8c12f3cf4af15207d1624f3c\">\n#top .av-special-heading.av-82yz7-8febfb3d8c12f3cf4af15207d1624f3c{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-82yz7-8febfb3d8c12f3cf4af15207d1624f3c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-82yz7-8febfb3d8c12f3cf4af15207d1624f3c .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-82yz7-8febfb3d8c12f3cf4af15207d1624f3c .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-82yz7-8febfb3d8c12f3cf4af15207d1624f3c .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-82yz7-8febfb3d8c12f3cf4af15207d1624f3c av-special-heading-h2 blockquote modern-quote  avia-builder-el-17  el_before_av_one_fourth  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Moderation:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1czx0iw-062e6bacd757b081f9b7ffef38cd2c3c\">\n.flex_column.av-1czx0iw-062e6bacd757b081f9b7ffef38cd2c3c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1czx0iw-062e6bacd757b081f9b7ffef38cd2c3c av_one_fourth  avia-builder-el-18  el_after_av_heading  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4vt5so-38d801744f7f1d4e6e758563b3822f07\">\n.avia-image-container.av-4vt5so-38d801744f7f1d4e6e758563b3822f07 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-4vt5so-38d801744f7f1d4e6e758563b3822f07 .av-caption-image-overlay-bg{\nopacity:0.8;\nbackground-color:#000000;\n}\n.avia-image-container.av-4vt5so-38d801744f7f1d4e6e758563b3822f07 .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:13px;\n}\n<\/style>\n<div  class='avia-image-container av-4vt5so-38d801744f7f1d4e6e758563b3822f07 av-styling-circle avia-align-left  avia-builder-el-19  avia-builder-el-no-sibling  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p><strong>J\u00fcrgen Scharrer<\/strong><br \/>\nChefreporter, HORIZONT<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4925 avia-img-lazy-loading-not-4925 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2019\/05\/werbewirkungs-gipfel-2019-moderation-scharrer-juergen.jpg\" alt='' title='werbewirkungs-gipfel-2019-moderation-scharrer-juergen'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2019\/05\/werbewirkungs-gipfel-2019-moderation-scharrer-juergen.jpg 800w, https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2019\/05\/werbewirkungs-gipfel-2019-moderation-scharrer-juergen-120x120.jpg 120w, https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2019\/05\/werbewirkungs-gipfel-2019-moderation-scharrer-juergen-600x600.jpg 600w, https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2019\/05\/werbewirkungs-gipfel-2019-moderation-scharrer-juergen-768x768.jpg 768w, https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2019\/05\/werbewirkungs-gipfel-2019-moderation-scharrer-juergen-36x36.jpg 36w, https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2019\/05\/werbewirkungs-gipfel-2019-moderation-scharrer-juergen-180x180.jpg 180w, https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2019\/05\/werbewirkungs-gipfel-2019-moderation-scharrer-juergen-705x705.jpg 705w, https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2019\/05\/werbewirkungs-gipfel-2019-moderation-scharrer-juergen-450x450.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1czx0iw-7c7471b44c25f1b3a94514eb8e99126e\">\n.flex_column.av-1czx0iw-7c7471b44c25f1b3a94514eb8e99126e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1czx0iw-7c7471b44c25f1b3a94514eb8e99126e av_one_fourth  avia-builder-el-20  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4vt5so-accfb3ce2864e799829a79f9da744129\">\n.avia-image-container.av-4vt5so-accfb3ce2864e799829a79f9da744129 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-4vt5so-accfb3ce2864e799829a79f9da744129 .av-caption-image-overlay-bg{\nopacity:0.8;\nbackground-color:#000000;\n}\n.avia-image-container.av-4vt5so-accfb3ce2864e799829a79f9da744129 .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:13px;\n}\n<\/style>\n<div  class='avia-image-container av-4vt5so-accfb3ce2864e799829a79f9da744129 av-styling-circle avia-align-left  avia-builder-el-21  avia-builder-el-no-sibling  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p><strong>Katrin Ansorge<\/strong><br \/>\nRedaktion, HORIZONT<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5641 avia-img-lazy-loading-not-5641 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2020\/07\/Katrin_Ansorge.png\" alt='' title='Katrin_Ansorge'  height=\"500\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2020\/07\/Katrin_Ansorge.png 500w, https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2020\/07\/Katrin_Ansorge-120x120.png 120w, https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2020\/07\/Katrin_Ansorge-36x36.png 36w, https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2020\/07\/Katrin_Ansorge-180x180.png 180w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-1'  class='avia-section av-1ccifyo-0f31c3939957f1809165e7888b14d269 main_color avia-section-default avia-no-shadow  avia-builder-el-22  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5571'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-8a06fbdf4e44107f1bdb8d6069b1a443\">\n#top .av-special-heading.av-av_heading-8a06fbdf4e44107f1bdb8d6069b1a443{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-av_heading-8a06fbdf4e44107f1bdb8d6069b1a443 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-8a06fbdf4e44107f1bdb8d6069b1a443 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-8a06fbdf4e44107f1bdb8d6069b1a443 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-8a06fbdf4e44107f1bdb8d6069b1a443 .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-8a06fbdf4e44107f1bdb8d6069b1a443 av-special-heading-h2 blockquote modern-quote  avia-builder-el-23  el_before_av_table  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Donnerstag, 01.10.2020<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-1c4csz4-df471a10b2d8f4925b3949811c9a222d avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-24  el_after_av_heading  el_before_av_textblock  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'>9:00<\/th><td class=''><strong>Wake up<\/strong><br \/>\n<b style=\"color: black;\">Fr\u00fchst\u00fcckskaffee<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''>Moderation: <strong><b style=\"color: black;\">J\u00fcrgen Scharrer<\/b><\/strong>, Chefreporter, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00 <\/th><td class=''><strong>Begr\u00fc\u00dfung<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:10<\/th><td class=''><strong>Keynote<\/strong><br \/>\n<b style=\"color: black;\">Ausrede Corona. Wie w\u00e4re es ohne gekommen?<\/b><br \/>\n<\/td><td class=''><strong><b style=\"color: black;\">Thomas Strerath<\/b><\/strong>, strerath. <\/td><\/tr><tr class=''><th class='avia-desc-col'>10:40<\/th><td class=''><strong>Q&amp;A<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:45<\/th><td class=''><strong>Impuls<\/strong><br \/>\n<b style=\"color: black;\">&#8222;The Song Remains the Same&#8220;: Ist abseits der Krisen-Folklore ein Trend zu strategischer Werbeforschung erkennbar?<\/b> <\/td><td class=''><strong><b style=\"color: black;\">PD Dr. habil. Tino G.K. Meitz<\/b><\/strong>, TTUCEL, Texas Tech University <\/td><\/tr><tr class=''><th class='avia-desc-col'>11:05<\/th><td class=''><strong>Q&amp;A<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:10<\/th><td class=''><strong>Studie<\/strong><br \/>\n<b style=\"color: black;\">Different Media \u2013 Different Effects!<br \/>\nMedienwirkungsdifferenziale bewusst genutzter Medien aufgedeckt<\/p>\n<p><\/b><\/td><td class=''><strong><b style=\"color: black;\">Carsten Schwecke<\/b><\/strong>, CEO, Media Impact<br \/>\n<strong><b style=\"color: black;\">Clarissa Moughrabi<\/b><\/strong>, Head of Head of Research, Axel Springer \/ Media Impact<br \/>\n<b style=\"color: black;\">Dr. Andrea Malgara<\/b>, Gesch\u00e4ftsf\u00fchrer und Partner, Mediaplus Group<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:35<\/th><td class=''><strong>Q&amp;A<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:40<\/th><td class=''><strong>Networking &amp; Coffee-Break<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>12:15<\/th><td class=''><strong>Diskussionsrunde<\/strong><br \/>\n<b style=\"color: black;\">M\u00fcssen wir Werbewirkung ganz neu denken?<\/b><br \/>\nDie Grundsatzdiskussion ist er\u00f6ffnet. <\/td><td class=''><strong><b style=\"color: black;\">Georg Berzbach<\/b><\/strong>, CEO Media, Dentsu Aegis Network Deutschland<br \/>\n<strong><b style=\"color: black;\">Boris Schramm<\/b><\/strong>, Managing Director, GroupM<br \/>\n<strong><b style=\"color: black;\">Klaus-Peter Schulz<\/b><\/strong>, Sprecher und Gesch\u00e4ftsf\u00fchrer, Organisation der Mediaagenturen (OMG)<br \/>\n<strong><b style=\"color: black;\">Norman Wagner<\/b><\/strong>, OWM Vorstand; Mitglied bei der OWM-Arbeitsgruppe Werbeanalyse und Standards \/ Leiter Konzern Media, Deutsche Telekom<br \/>\nModeration: <strong><b style=\"color: black;\">J\u00fcrgen Scharrer<\/b><\/strong>, Chefreporter, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:55<\/th><td class=''><strong>Q&amp;A<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13:00<\/th><td class=''><strong>Networking &amp; Lunch-Break<\/strong><br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Herausforderungen in der Forschung \u2013<\/strong><br \/>\nInnovative Tools und neue Studien zur Werbewirkung.<br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:30<\/th><td class=''><strong>Screenforce-Studie<\/strong><br \/>\n<b style=\"color: black;\">Not all Reach is Equal \u2013 DACH-Edition<\/b><\/td><td class=''><strong><b style=\"color: black;\">Karin Immenroth<\/b><\/strong>,Chief Data &amp; Analytics Officer, Mediengruppe RTL Deutschland<br \/>\n<strong><b style=\"color: black;\">Guido Modenbach<\/b><\/strong>, Gesch\u00e4ftsf\u00fchrer Market Intelligence, SevenOne Media<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Q&amp;A<\/strong><br \/>\nlive zugeschaltet aus Adelaide<\/td><td class=''><strong><b style=\"color: black;\">Karen Nelson-Field<\/b><\/strong>, Founder &amp; CEO, Amplified Intelligence<br \/>\nModeration: <strong><b style=\"color: black;\">Katrin Ansorge<\/b><\/strong>, Redaktion, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'>15:10<\/th><td class=''><strong>Q&amp;A<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>15:15<\/th><td class=''><strong>Studie<\/strong><br \/>\n<b style=\"color: black;\">Wirkungserfolg in Apotheken durch Facebook und Instagram Video\u2028<\/b><\/td><td class=''><strong><b style=\"color: black;\">Sandra K\u00f6rs<\/b><\/strong>, Industry Manager Beauty, Personal Care und Pharma DACH, Facebook DACH<br \/>\n<strong><b style=\"color: black;\">Torsten M\u00fcller-Klockmann<\/b><\/strong>, Marketing Science Lead DACH, Facebook<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:40<\/th><td class=''><strong>Q&amp;A<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>15:45<\/th><td class=''><strong>Talk<\/strong><br \/>\n<b style=\"color: black;\">Online-Werbung nach der Cookies-\u00c4ra \u2013 Wie sieht das Targeting der Zukunft aus?<\/b><br \/>\n<\/td><td class=''><strong><b style=\"color: black;\">Dr. Daniel Knapp<\/b><\/strong>, Twins digital<br \/>\n<strong><b style=\"color: black;\">Julian Simons<\/b><\/strong>, Gesch\u00e4ftsf\u00fchrer, mediascale<br \/>\nModeration: <strong><b style=\"color: black;\">Katrin Ansorge<\/b><\/strong>, Redaktion, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'>16:10<\/th><td class=''><strong>Q&amp;A<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>16:15<\/th><td class=''><strong>Networking &amp; Coffee-Break<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>16:40<\/th><td class=''><strong>Impuls<\/strong><br \/>\n<b style=\"color: black;\">Marketing in Zeiten der Infodemie. Biodynamische Potenziale f\u00fcr Konsumg\u00fcter mit DEEP IMPACT auf K\u00f6rper und Gehirne<\/b><\/td><td class=''><strong><b style=\"color: black;\">Dr. Martin Andree<\/b><\/strong>, Founder, AMP Digital Ventures <\/td><\/tr><tr class=''><th class='avia-desc-col'>17:05<\/th><td class=''><strong>Q&amp;A<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>17:10<\/th><td class=''><strong>Abschlusskeynote<\/strong><br \/>\n<b style=\"color: black;\">Die Story-Revolution<br \/>\nWie Netflix Storytelling revolutioniert hat und warum Brands das Storytelling der Zukunft f\u00fcr ihr Wachstum brauchen<\/b><\/td><td class=''><b style=\"color: black;\">Dr. Rebecca Vogels,<\/b> Unternehmerin \/ Expertin f\u00fcr Brand Kommunikation und Storytelling<\/td><\/tr><tr class=''><th class='avia-desc-col'>17:40<\/th><td class=''><strong>Q&amp;A<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>17:45<\/th><td class=''><strong>Zusammenfassung und Ende des ersten Kongresstages<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>ab 18:00<\/th><td class=''><strong>m Anschluss laden HORIZONT, planung &amp; analyse und die dfv Conference Group zum Get-together ein. <\/strong><br \/>\nGenie\u00dfen Sie einen entspannten Abend mit den Teilnehmern des HORIZONT Werbewirkungsgipfels und von planung&amp;analyse Insights.<\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: '9:00'; } <\/style>\n<section  class='av_textblock_section av-zzhyb4-8f1af8df0ff704df24594eb9de6051d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>[printfriendly]<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-2'  class='avia-section av-1ccifyo-355113dde350df017d4c091c222d3d35 main_color avia-section-default avia-no-shadow  avia-builder-el-26  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5571'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3x3puhf-1ceb1daa5e6302d1436cce50b4880673\">\n#top .av-special-heading.av-3x3puhf-1ceb1daa5e6302d1436cce50b4880673{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-3x3puhf-1ceb1daa5e6302d1436cce50b4880673 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3x3puhf-1ceb1daa5e6302d1436cce50b4880673 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-3x3puhf-1ceb1daa5e6302d1436cce50b4880673 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-3x3puhf-1ceb1daa5e6302d1436cce50b4880673 .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-3x3puhf-1ceb1daa5e6302d1436cce50b4880673 av-special-heading-h2 blockquote modern-quote  avia-builder-el-27  el_before_av_table  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Freitag, 02.10.2020<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-1c4csz4-df471a10b2d8f4925b3949811c9a222d avia_responsive_table avia-table-2'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-28  el_after_av_heading  el_before_av_textblock  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9:00<\/th><td class=''><strong>Wake up<\/strong><br \/>\n<b style=\"color: black;\">Fr\u00fchst\u00fcckskaffee<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00 <\/th><td class=''><strong>Begr\u00fc\u00dfung<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:10<\/th><td class=''><b style=\"color: black;\">Ecom Effects &#8211; Vom Werbekontakt in den Warenkorb<\/b><\/td><td class=''><strong><b style=\"color: black;\">Lisa Neumann<\/b><\/strong>, Research Consultant Brand and Media Experience, eye square<br \/>\n<strong><b style=\"color: black;\">Stefan Sch\u00f6nherr<\/b><\/strong>, Unit Lead Brand and Media Experience, eye square<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:30<\/th><td class=''><strong>Q&amp;A<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:35<\/th><td class=''><b style=\"color: black;\">Kontinuierliche Werbewirkungsforschung \u2013 Erkenntnisse und Best Practice f\u00fcr die Zeit nach der Krise<\/b><\/td><td class=''><strong><b style=\"color: black;\">Dr. Peter Ludwig<\/b><\/strong>, Senior Director &#8211; Expert Brand, Brand Guidance Domain, Kantar <\/td><\/tr><tr class=''><th class='avia-desc-col'>10:55<\/th><td class=''><strong>Q&amp;A<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:00<\/th><td class=''><b style=\"color: black;\">Wirkung und Effizienz von OOH. Eine Metaanalyse zu Aussenwerbung im Media-Mix<\/b><\/td><td class=''><strong><b style=\"color: black;\">Prof. Dr. Kai-Marcus Th\u00e4sler<\/b><\/strong>, Gesch\u00e4ftsf\u00fchrer, Fachverband Aussenwerbung<br \/>\n<strong><b style=\"color: black;\">Prof. Dr. Alexander Preu\u00df<\/b><\/strong>, Managing Partner Marketing Science, annalect<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:20<\/th><td class=''><strong>Q&amp;A<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:25<\/th><td class=''><strong>Networking &amp; Coffee-Break<\/strong><br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>12:00<\/th><td class=''><b style=\"color: black;\">AI macht es m\u00f6glich: Wirkungsmessung in Echtzeit und \u00fcber alle Kan\u00e4le als neuer Standard<\/b><\/td><td class=''><strong><b style=\"color: black;\"> Esther Cahn<\/b><\/strong>, CEO Co-Founder, Signifikant<br \/>\n<strong><b style=\"color: black;\">Marcus F\u00f6bus<\/b><\/strong>, Business Development Germany, Signifikant<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:20<\/th><td class=''><b style=\"color: black;\"> Signature Code \u2013 Wie K\u00fcnstliche Intelligenz erm\u00f6glicht, dass<br \/>\nWerbespots ihre optimale Wirkung erreichen<\/b><br \/>\n<\/td><td class=''><strong><b style=\"color: black;\">Karin Immenroth<\/b><\/strong>,Chief Data &amp; Analytics Officer, Mediengruppe RTL Deutschland<\/p>\n<p><strong><b style=\"color: black;\">Dr. Marc Egger<\/b><\/strong>, Head of Data Science, Data &amp; Audience Intelligence, Mediengruppe RTL Deutschland<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:45<\/th><td class=''><strong>Q&amp;A<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>12:50<\/th><td class=''><b style=\"color: black;\">Wirkungsvolle Markenkommunikation in Corona -Zeiten &#8211; Insights unserer exklusiven Studienreihe pilot Radar<\/b><br \/>\n<\/td><td class=''><strong><b style=\"color: black;\">Martina Vollbehr<\/b><\/strong>, Gesch\u00e4ftsf\u00fchrerin, pilot Agenturgruppe<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:10<\/th><td class=''><strong>Q&amp;A<\/strong><br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13:15<\/th><td class=''><b style=\"color: black;\">Esports \u2013 Wundermittel zur Ansprache der jungen Zielgruppe?<\/b><br \/>\nEin Ansatz zur Erfolgsmessung von Sponsorings im Esports\u2019<\/td><td class=''><strong><b style=\"color: black;\">Lucas Petermeier<\/b><\/strong>, Managing Partner, FUSE \u2013 Omnicom Media Group Germany<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:35<\/th><td class=''><strong>Q&amp;A<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13:40<\/th><td class=''><b style=\"color: black;\">Interaktiv, spielerisch, erfolgreich: Innovative Werbemittel f\u00fcr effiziente Markenkommunikation<\/b><\/td><td class=''><strong><b style=\"color: black;\">Sabine Holtforth<\/b><\/strong>, Director Digital Audience Activation, [m] STUDIO GmbH<br \/>\n<strong><b style=\"color: black;\">Anita Weidental<\/b><\/strong>, Group Head Media Consulting, MediaCom <\/td><\/tr><tr class=''><th class='avia-desc-col'>14:00<\/th><td class=''><strong>Q&amp;A<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:05<\/th><td class=''><strong>Networking &amp; Lunch<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>15:00<\/th><td class=''><strong>Ende des HORIZONT Werbewirkungsgipfels 2020<\/strong><\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-2 td:nth-of-type(1):before { content: ''; } <\/style>\n<section  class='av_textblock_section av-zzhyb4-8f1af8df0ff704df24594eb9de6051d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>[printfriendly]<\/p>\n<\/div><\/section>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5571","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HORIZONT Werbewirkungsgipfel 2020 | Programm<\/title>\n<meta name=\"description\" content=\"Als Teilnehmer des &quot;HORIZONT Werbewirkungsgipfel 2020&quot; erwarteten Sie Top-Referenten aus der Werbewirkungs- und Marktforschung. 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