{"id":6103,"date":"2021-04-22T16:24:25","date_gmt":"2021-04-22T14:24:25","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?page_id=6103"},"modified":"2022-06-01T12:50:05","modified_gmt":"2022-06-01T10:50:05","slug":"programm-2021","status":"publish","type":"page","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/programm-2021\/","title":{"rendered":"Programm 2021"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1fu7ubc-a18caab9efa7f4eb3bc64a88fe123d78\">\n.avia-section.av-1fu7ubc-a18caab9efa7f4eb3bc64a88fe123d78{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1fu7ubc-a18caab9efa7f4eb3bc64a88fe123d78 main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-25 av-height-25  container_wrap fullsize'   data-av_minimum_height_pc='25' data-av_min_height_opt='25'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6103'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jidah3wy-357a48d5b50554295882bdbd011021f9\">\n#top .av-special-heading.av-jidah3wy-357a48d5b50554295882bdbd011021f9{\npadding-bottom:0;\nfont-size:90px;\n}\nbody .av-special-heading.av-jidah3wy-357a48d5b50554295882bdbd011021f9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-jidah3wy-357a48d5b50554295882bdbd011021f9 .av-special-heading-tag{\nfont-size:90px;\n}\n.av-special-heading.av-jidah3wy-357a48d5b50554295882bdbd011021f9 .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-jidah3wy-357a48d5b50554295882bdbd011021f9 .av-special-heading-tag{\nfont-size:56px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jidah3wy-357a48d5b50554295882bdbd011021f9 .av-special-heading-tag{\nfont-size:48px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jidah3wy-357a48d5b50554295882bdbd011021f9 .av-special-heading-tag{\nfont-size:31px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jidah3wy-357a48d5b50554295882bdbd011021f9 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-1du1od4-2205b095e660ad9baf99db79932f5aae main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6103'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcaltig5-8f1172f0f06e78b31551907c1aba5779\">\n#top .av-special-heading.av-kcaltig5-8f1172f0f06e78b31551907c1aba5779{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kcaltig5-8f1172f0f06e78b31551907c1aba5779 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kcaltig5-8f1172f0f06e78b31551907c1aba5779 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-kcaltig5-8f1172f0f06e78b31551907c1aba5779 .av-special-heading-tag{\nfont-size:41px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kcaltig5-8f1172f0f06e78b31551907c1aba5779 .av-special-heading-tag{\nfont-size:36px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kcaltig5-8f1172f0f06e78b31551907c1aba5779 .av-special-heading-tag{\nfont-size:29px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kcaltig5-8f1172f0f06e78b31551907c1aba5779 av-special-heading-h1 blockquote modern-quote  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >HORIZONT Werbewirkungsgipfel 2021<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dj9teg-9d8566c827f62aa16df454404a37fd19\">\n#top .av_textblock_section.av-1dj9teg-9d8566c827f62aa16df454404a37fd19 .avia_textblock{\nfont-size:19px;\n}\n<\/style>\n<section  class='av_textblock_section av-1dj9teg-9d8566c827f62aa16df454404a37fd19 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Top-Vortragende der Branche berichten, \u00fcber aktuelle Studien zur Werbewirkung, pr\u00e4sentieren Ihnen Best Cases und aktuelle Entwicklungen.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-1fhde60-7b4bbf8c8dde308575e6b3af737a10cf main_color avia-section-small avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  no-print av-small-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6103'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-54y22o-13e71bde632718918782d4f2548d4511 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-54y22o-13e71bde632718918782d4f2548d4511\">\n.flex_column.av-54y22o-13e71bde632718918782d4f2548d4511{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-54y22o-13e71bde632718918782d4f2548d4511 av_one_third  avia-builder-el-6  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1f58sko-7a1335acaa48d1843bb7e99afc86b09b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Erster Tag<\/strong><br \/>\n26.08.2021<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1f3gq8w-d71f6d9770c8f568b68c6e203ebf87a1-wrap avia-button-left  avia-builder-el-8  el_after_av_textblock  avia-builder-el-last '><a href='#tag-1'  class='avia-button av-1f3gq8w-d71f6d9770c8f568b68c6e203ebf87a1 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Programm 26.08.2021\"><span class='avia_iconbox_title' >Programm 26.08.2021<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1etcpb4-317c22bf5f0b2950b087d4eec1a2c81d\">\n.flex_column.av-1etcpb4-317c22bf5f0b2950b087d4eec1a2c81d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1etcpb4-317c22bf5f0b2950b087d4eec1a2c81d av_one_third  avia-builder-el-9  el_after_av_one_third  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1erq1fc-5abcb029b10d45cbd00fc9d308639a2b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Zweiter Tag<\/strong><br \/>\n27.08.2021<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1ejruyg-c891cd5571550156fe87cb97d749727c-wrap avia-button-left  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last '><a href='#tag-2'  class='avia-button av-1ejruyg-c891cd5571550156fe87cb97d749727c av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Programm 27.08.2021\"><span class='avia_iconbox_title' >Programm 27.08.2021<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-51axe8-f84cc0f4e548a0d8c9758ab41badfa91\">\n.flex_column.av-51axe8-f84cc0f4e548a0d8c9758ab41badfa91{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-51axe8-f84cc0f4e548a0d8c9758ab41badfa91 av_one_third  avia-builder-el-12  el_after_av_one_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1e53iw8-7c73336c87e4fe283deb393da96a721b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-desktop-hide av-medium-hide av-small-hide av-mini-hide avia_textblock'  itemprop=\"text\" ><p><strong>Das gesamte Programm<\/strong><br \/>\nals PDF<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1e0vh4o-14d96a5817079d56cfb82ca6a97e15ae-wrap avia-button-left  avia-builder-el-14  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2020\/09\/WWG2020_TU_Screen_web.pdf'  class='avia-button av-1e0vh4o-14d96a5817079d56cfb82ca6a97e15ae av-link-btn avia-icon_select-no avia-size-large avia-position-left av-desktop-hide av-medium-hide av-small-hide av-mini-hide avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Programm PDF Download\"><span class='avia_iconbox_title' >Programm PDF Download<\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-1'  class='avia-section av-1ccifyo-0d7bbf5bdf35f28fe2c7103e30fe55c5 main_color avia-section-default avia-no-shadow  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6103'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-57z336r-115857d80f1f6ce0e904219cdcb9be54\">\n#top .av-special-heading.av-57z336r-115857d80f1f6ce0e904219cdcb9be54{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-57z336r-115857d80f1f6ce0e904219cdcb9be54 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-57z336r-115857d80f1f6ce0e904219cdcb9be54 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-57z336r-115857d80f1f6ce0e904219cdcb9be54 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-57z336r-115857d80f1f6ce0e904219cdcb9be54 .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-57z336r-115857d80f1f6ce0e904219cdcb9be54 av-special-heading-h2 blockquote modern-quote  avia-builder-el-16  el_before_av_table  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Donnerstag, 26.08.2021<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-1c4csz4-33ac7088b162edd37d3faa46d00643b7 avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-17  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'>9.00<\/th><td class=''><strong>Businness-Coffee &amp; Registrierung<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10.00 <\/th><td class=''><strong>Er\u00f6ffnung durch die Moderation<\/strong><\/td><td class=''><b style=\"color: black;\">J\u00fcrgen Scharrer<\/b>, Chefreporter, HORIZONT<br \/>\n<b style=\"color: black;\">Roland Pimpl<\/b>, Redaktion, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Werbewirkungsforschung am Scheideweg<\/strong><br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10.15<\/th><td class=''><strong>Er\u00f6ffnungskeynote<\/strong><br \/>\nDie Lehren aus der Krise \u2013 Mit Werbewirkungsforschung Ums\u00e4tze und Gewinne steigern.<\/td><td class=''><b style=\"color: black;\">Henner Rinsche<\/b>, CEO, Leifheit<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.50<\/th><td class=''><strong>Panel<\/strong><br \/>\nWerbewirkungsforschung: Wie positionieren sich die Medienvermarkter? <\/td><td class=''><b style=\"color: black;\">Andrea Tauber-Koch<\/b>, Media Management, Commerzbank \/ stellv. Vorsitzende, OWM<br \/>\n<b style=\"color: black;\">Ute Jaeger-Wolfe<\/b>, Marketing Science Director, BENELUX and DACH, Facebook<br \/>\n<b style=\"color: black;\">Guido Modenbach<\/b>, Gesch\u00e4ftsf\u00fchrer Market Intelligence, SevenOne Media<br \/>\n<b style=\"color: black;\">Clarissa Moughrabi<\/b>, Leiterin Marktforschung, Axel Springer SE<\/p>\n<p>Moderation: <b style=\"color: black;\">J\u00fcrgen Scharrer<\/b>, Chefreporter, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'>11.40<\/th><td class=''><strong>Exklusive Insights<\/strong><br \/>\nThe power of long-term Brand Building: langfristiges Markenwachstum durch crossmediale Wirkungsforschung erfolgreich steuern<\/td><td class=''><b style=\"color: black;\">Konstanze Fichtner<\/b>, Marketing Science Partner, Facebook <\/td><\/tr><tr class=''><th class='avia-desc-col'>12.00<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>12.10<\/th><td class=''><strong>Networking-Lunch-Break<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Online-Erfolgsmessung in der Cookieless-\u00c4ra <\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13.30<\/th><td class=''><strong>Talk<\/strong><br \/>\nWerbewirkungsmessung in einer Welt ohne 3rd Party Cookies \u2013 Was nun?<\/td><td class=''><b style=\"color: black;\">Marc Nabinger<\/b>, Managing Director Agencies &amp; Partners, Google<br \/>\n<b style=\"color: black;\">Klaus-Peter Schulz<\/b>, Sprecher und Gesch\u00e4ftsf\u00fchrer, Organisation der Mediaagenturen (OMG)<br \/>\n<b style=\"color: black;\">Oliver von Wersch<\/b>, Founder and CEO, vonwerschpartner Digital Strategies<br \/>\nModeration: <b style=\"color: black;\">Roland Pimpl<\/b>, Redaktion, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'>14.00<\/th><td class=''><strong>Impuls &amp; Q&amp;A<\/strong><br \/>\nDigital Marketing der Zukunft: netID als Ausweg aus der Cookiekalypse.<\/td><td class=''><b style=\"color: black;\">Achim Schlosser<\/b>, CTO, European NetID Foundation<br \/>\nModeration: <b style=\"color: black;\">Roland Pimpl<\/b>, Redaktion, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Die Offensiven der deutschen Vermarkter<\/strong><br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14.20<\/th><td class=''><strong>Impuls<\/strong><br \/>\nWerbewirkung neu gedacht: Mit BrandAid Kampagnen in quasi Echtzeit analysieren und Werbewirkung prognostizieren.<\/td><td class=''><b style=\"color: black;\">Karin Immenroth<\/b>, Chief Data &amp; Analytics Officer DATA Alliance, Mediengruppe RTL Deutschland<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.40<\/th><td class=''><strong>Talk<\/strong><br \/>\nErst Prognose, dann Pricing<br \/>\nKann Brand Aid den Weg bereiten f\u00fcr erfolgsabh\u00e4ngige Werbepreise?<\/td><td class=''><b style=\"color: black;\">Frank Vogel<\/b>, Chief Sales &amp; Marketing Officer, Ad Alliance<br \/>\n<b style=\"color: black;\">Boris Schramm<\/b>, Mediaexperte<br \/>\nModeration: <b style=\"color: black;\">Roland Pimpl<\/b>, Redaktion, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'>14.55<\/th><td class=''><strong>Studie<\/strong><br \/>\n&#8222;Track the Success&#8220; \u2013 Neue Ergebnisse aus der Screenforce-Gattungsstudie<\/td><td class=''><b style=\"color: black;\">Stefan Sch\u00f6nherr<\/b>, Unit Lead Brand and Media und Partner, eye square <\/td><\/tr><tr class=''><th class='avia-desc-col'>15.15<\/th><td class=''><strong>Panel<\/strong><br \/>\nWie lange kann TV seine Wirkungsversprechen noch einl\u00f6sen und beweisen? <\/td><td class=''><b style=\"color: black;\">Maike Abel<\/b>, Head of Media Communication &amp; Content, Nestl\u00e9 Deutschland \/ OWM<br \/>\n<b style=\"color: black;\">Malte Hildebrandt<\/b>, Gesch\u00e4ftsf\u00fchrer, Screenforce<br \/>\n<b style=\"color: black;\">Susanne Grundmann<\/b>, CEO, OMD Germany<br \/>\n<b style=\"color: black;\">Andreas Neef<\/b>, Director Media &amp; Programmatic Advertising, L\u2018Or\u00e9al Germany Austria Switzerland<\/p>\n<p>Moderation: <b style=\"color: black;\">J\u00fcrgen Scharrer<\/b>, Chefreporter, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'>15.50<\/th><td class=''><strong>Networking-Coffee-Break<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>16.30<\/th><td class=''><strong>Studie &amp; Best Practice<\/strong><br \/>\nStrategien f\u00fcr effizientes Markenwachstum.<br \/>\nVorstellung der DVJ Brand Growth Studie und Best Practices von Beiersdorf &amp; Tchibo<\/td><td class=''><b style=\"color: black;\">Stephan Knaeble<\/b>, Managing Partner, DVJ Insights GmbH<br \/>\n<b style=\"color: black;\">Dr. Martin Bergmann<\/b>, Senior Regional CMI Manager Europe, Beiersdorf AG<br \/>\n<b style=\"color: black;\">Alexander Falser<\/b>, Head of Consumer Insights, Tchibo GmbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>17.00<\/th><td class=''><strong>Abschlussimpuls &amp; Q&amp;A<\/strong><br \/>\nVertrauen als neue W\u00e4hrung der Werbewirkung \u2013 F\u00fcr und Wider.<\/td><td class=''><b style=\"color: black;\">Prof. Dr. Michael Fretschner<\/b>, MBR, Professur f\u00fcr Marketing &amp; E-Commerce \/ NORDAKADEMIE Hochschule der Wirtschaft <\/td><\/tr><tr class=''><th class='avia-desc-col'>17.30<\/th><td class=''><strong>Abschluss<\/strong><\/td><td class=''><b style=\"color: black;\">J\u00fcrgen Scharrer<\/b>, Chefreporter, HORIZONT<br \/>\n<b style=\"color: black;\">Roland Pimpl<\/b>, Redaktion, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'>Ab 17.45<\/th><td class=''><strong>Get together<\/strong><\/td><td class=''>Zusammen mit HORIZONT und planung&amp;analyse laden wir Teilnehmende, Speaker und Partner zu einem gemeinsamen Get-together ein. Tauschen Sie sich aus und genie\u00dfen Sie den Abend mit Branchen-Kolleg:innen. <\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: '9.00'; } <\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-2'  class='avia-section av-1ccifyo-a95fd2e7dda18b97737511efb84b68e8 main_color avia-section-default avia-no-shadow  avia-builder-el-18  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6103'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3x3puhf-75d8bb98bb65b060a7236fdee5be41c3\">\n#top .av-special-heading.av-3x3puhf-75d8bb98bb65b060a7236fdee5be41c3{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-3x3puhf-75d8bb98bb65b060a7236fdee5be41c3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3x3puhf-75d8bb98bb65b060a7236fdee5be41c3 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-3x3puhf-75d8bb98bb65b060a7236fdee5be41c3 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-3x3puhf-75d8bb98bb65b060a7236fdee5be41c3 .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-3x3puhf-75d8bb98bb65b060a7236fdee5be41c3 av-special-heading-h2 blockquote modern-quote  avia-builder-el-19  el_before_av_table  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Freitag, 27.08.2021<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-1c4csz4-33ac7088b162edd37d3faa46d00643b7 avia_responsive_table avia-table-2'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-20  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'>9.00<\/th><td class=''><strong>Businness-Coffee &amp; Registrierung<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9.30<\/th><td class=''><strong>Er\u00f6ffnung durch die Moderation<\/strong><br \/>\n<\/td><td class=''><b style=\"color: black;\">J\u00fcrgen Scharrer<\/b>, Chefreporter, HORIZONT<br \/>\n<b style=\"color: black;\">Roland Pimpl<\/b>, Redaktion, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Die Werbewirkung im Corona-Karussell \u2013 Die Lehren aus der Lockdown-Leere<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9.40<\/th><td class=''><strong>Vortrag<\/strong><br \/>\nBUZZ!Types: Die Grammatik f\u00fcr die Spot-Sprache<br \/>\nEin System zur integrierten Qual-Quant-Testung der Kreationsleistung<br \/>\n<\/td><td class=''><b style=\"color: black;\">Dirk Ziems<\/b>, Gesch\u00e4ftsf\u00fchrer, concept m research + consulting<br \/>\n<b style=\"color: black;\">Dr. Steffen Egner<\/b>, Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer, MediaAnalyzer Advertising Research <\/td><\/tr><tr class=''><th class='avia-desc-col'>10.00<\/th><td class=''><strong>\u2028Vortrag<\/strong><br \/>\nNo impact without emotions: welcome to tomorrow\u2019s AI<br \/>\nVon TV bis TikTok. In der Kombination aus emotionaler &amp; k\u00fcnstlicher Intelligenz liegt die Zukunft.<\/td><td class=''><b style=\"color: black;\">Cornelia Krebs<\/b>, Head of Media, september Strategie &amp; Forschung <\/td><\/tr><tr class=''><th class='avia-desc-col'>10.20<\/th><td class=''><strong>Vortrag<\/strong><br \/>\nWenn pl\u00f6tzlich alles anders kommt: Integriertes Marketing Measurement als Schl\u00fcsselfaktor des Marketing Operations Management<\/td><td class=''><b style=\"color: black;\">Esther Cahn<\/b>, CEO &amp; Founder, Signifikant<br \/>\n<b style=\"color: black;\">Carsten Schulz<\/b>, Partner &#8211; Customer Management, BearingPoint<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.40<\/th><td class=''><strong>Vortrag<\/strong><br \/>\nKeep it simple: Das Hygiene-Konzept f\u00fcr die Werbung <\/td><td class=''><b style=\"color: black;\">Daniel Daimler<\/b>, Leiter Marktforschung, pilot Agenturgruppe<\/td><\/tr><tr class=''><th class='avia-desc-col'>11.00<\/th><td class=''><strong>Networking Coffee-Break <\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Technologische Umbr\u00fcche in der Forschung \u2013 Die Vermessung der Werbung<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11.40<\/th><td class=''><strong>Vortrag<\/strong><br \/>\nMachen wir jetzt die Kampagne oder nicht? Ich brauche bis morgen eine Entscheidung!\u2028Kantar Marketplace als Antwort auf immer schnellere Marketingrealit\u00e4ten<\/td><td class=''><b style=\"color: black;\">Lisa Stoll<\/b>, Associate Director Creative, Insights Division, Kantar<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.00<\/th><td class=''><strong>Vortrag<\/strong><br \/>\nThe blind spots in the cross-media campaign measurement. Walled gardens, podcasts, CTV &#8211; the future and today\u2019s main measurement challenges from the perspective of marketer and the media measurement company.<\/td><td class=''><b style=\"color: black;\">Marta Sulkiewicz<\/b>, CEO, Gemius GmbH<br \/>\n<b style=\"color: black;\">Bettina Zerwes<\/b>, Media &amp; Brand Data Analyst, Telef\u00f3nica Germany<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.20<\/th><td class=''><strong>Talk<\/strong><br \/>\nDie Marke flirtet wieder mit mir! Psychologische Wirkung von Out-of-Home im New Normal.<\/td><td class=''><b style=\"color: black;\">Judith Behmer,<\/b> Mitglied der Gesch\u00e4ftsf\u00fchrung, rheingold<br \/>\n<b style=\"color: black;\">Sebastian Buggert,<\/b> Mitglied der Gesch\u00e4ftsf\u00fchrung, rheingold<br \/>\n<b style=\"color: black;\">Prof. Dr. Kai-Marcus Th\u00e4sler,<\/b> Fachverband Aussenwerbung<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.40<\/th><td class=''><strong>Best Case<\/strong><br \/>\nKommunikation, die knallt \u2013 mit Augmented Consumer Intelligence mehr Speed, Substance and Significance<\/td><td class=''><b style=\"color: black;\">Dr. Jonathan T. Mall, Co-Founder und CEO<\/b>, neuroflash<br \/>\n<b style=\"color: black;\">Dr. Steffen Schmidt<\/b>, Senior Projektleiter Analytics, LINK Marketing Services AG, Switzerland<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>13.00<\/th><td class=''><strong>Best Case<\/strong><br \/>\nDer geheime Podcast-Code \u2013 Von der emotionalen Detailanalyse zur KI basierten Advertisement Prognose<\/td><td class=''><b style=\"color: black;\">Dr. Andrea Malgara<\/b>, Managing Partner, Mediaplus Gruppe f\u00fcr innovative Media GmbH &amp; Co. KG<br \/>\n<b style=\"color: black;\">Carmen Schenkel<\/b>, Managing Partner, september Strategie und Forschung GmbH<br \/>\n<b style=\"color: black;\">Waltraud Niemann<\/b>, Leiterin Marke &amp; Kommunikation, ING <\/td><\/tr><tr class=''><th class='avia-desc-col'>13.20<br \/>\n<\/th><td class=''><strong>Q&amp;A &amp; Zusammenfassung des HORIZONT Werbewirkungsgipfels<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13.45<\/th><td class=''><strong>Abschluss mit einem gemeinsamen Lunch<\/strong><\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-2 td:nth-of-type(1):before { content: '9.00'; } <\/style>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6103","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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