{"id":6734,"date":"2022-03-25T09:19:56","date_gmt":"2022-03-25T08:19:56","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?page_id=6734"},"modified":"2026-06-12T09:08:10","modified_gmt":"2026-06-12T07:08:10","slug":"programm","status":"publish","type":"page","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/programm\/","title":{"rendered":"Programm 2026"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-1fu7ubc-5c2978309df57a4a5e6407e83384892b main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_submenu  avia-builder-el-first  header-verlauf avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jidah3wy-9a00efc33c3fa4c14d41eec7fd53b7a1\">\n#top .av-special-heading.av-jidah3wy-9a00efc33c3fa4c14d41eec7fd53b7a1{\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-jidah3wy-9a00efc33c3fa4c14d41eec7fd53b7a1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jidah3wy-9a00efc33c3fa4c14d41eec7fd53b7a1 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-jidah3wy-9a00efc33c3fa4c14d41eec7fd53b7a1 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-jidah3wy-9a00efc33c3fa4c14d41eec7fd53b7a1 .av-special-heading-tag{\nfont-size:56px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jidah3wy-9a00efc33c3fa4c14d41eec7fd53b7a1 .av-special-heading-tag{\nfont-size:48px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jidah3wy-9a00efc33c3fa4c14d41eec7fd53b7a1 .av-special-heading-tag{\nfont-size:31px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jidah3wy-9a00efc33c3fa4c14d41eec7fd53b7a1 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>HORIZONT Werbewirkungsgipfel<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-4rkygxt-1fa8b01b6b255a18796a2d416cac9562 alternate_color  avia-builder-el-2  el_after_av_section  el_before_av_heading  av-sticky-submenu submenu-not-first container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-disabled av-submenu-pos-left'><ul id=\"menu-programm-merken\" class=\"av-subnav-menu\" role=\"menu\"><li role=\"menuitem\" id=\"menu-item-11034\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-top-level menu-item-top-level-1\"><a href=\"#tag-1\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Tag 1<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-11035\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-top-level menu-item-top-level-2\"><a href=\"#tag-2\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Tag 2<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-11031\" class=\"pm-filter menu-item menu-item-type-custom menu-item-object-custom av-menu-button av-menu-button-colored menu-item-top-level menu-item-top-level-3\"><a href=\"#\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Mein Programm<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-11032\" class=\"pm-print menu-item menu-item-type-custom menu-item-object-custom av-menu-button av-menu-button-bordered menu-item-top-level menu-item-top-level-4\"><a href=\"#\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Mein Programm drucken<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-11033\" class=\"pm-reset menu-item menu-item-type-custom menu-item-object-custom menu-item-top-level menu-item-top-level-5\"><a href=\"#\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Auswahl aufheben<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div><div id='after_submenu_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lhwbpr-ce733a35bc72d0344e37a63b38aa6609\">\n#top .av-special-heading.av-lhwbpr-ce733a35bc72d0344e37a63b38aa6609{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lhwbpr-ce733a35bc72d0344e37a63b38aa6609 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lhwbpr-ce733a35bc72d0344e37a63b38aa6609 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  id=\"tag-1\"  class='av-special-heading av-lhwbpr-ce733a35bc72d0344e37a63b38aa6609 av-special-heading-h3 blockquote modern-quote  avia-builder-el-3  el_after_av_submenu  el_before_av_section  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>Tag 1<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  > 08. September 2026<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2' aria-label='2-Spaltig' class='avia-section av-2qumlr-eb34a3462e12c8ca33cc8bb5c93c36ef main_color avia-section-small avia-no-shadow  avia-builder-el-4  el_after_av_heading  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2m8qdr-a7656662b0994d25bc1e5f2daa3a0be1 av_one_fifth  avia-builder-el-5  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-oafd7j-e55457cde64e44ab632ae8c3eb7f79ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10:00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-mhnu0v-b16e04f5f24f9fb7f18f6b744d1d03b8 av_four_fifth  avia-builder-el-7  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-kd6pdb-20621cad3f82a23dff5ec8c721f569cb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>ER\u00d6FFNUNG &amp; IMPULS<\/b><\/p>\n<p>Moderation<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/catrin-bialek\/\" target=\"_blank\" rel=\"noopener\">Catrin Bialek<\/a>, Mitglied der Chefredaktion, HORIZONT<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/roland-pimpl\/\" target=\"_blank\" rel=\"noopener\">Roland Pimpl<\/a>, Korrespondent, HORIZONT<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-4orcmz-edd8843857003bec1ef7a29591de81ed main_color avia-section-small avia-no-shadow  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2rn50r-736b6157ffc43fa67d1d940a629f0b39\">\n#top .av-special-heading.av-2rn50r-736b6157ffc43fa67d1d940a629f0b39{\npadding-bottom:0;\n}\nbody .av-special-heading.av-2rn50r-736b6157ffc43fa67d1d940a629f0b39 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2rn50r-736b6157ffc43fa67d1d940a629f0b39 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2rn50r-736b6157ffc43fa67d1d940a629f0b39 av-special-heading-h3 blockquote modern-quote  avia-builder-el-10  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Wirkung unter Druck: Die tektonischen Verschiebungen in fragmentierten Medienwelten<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4' aria-label='2-Spaltig' class='avia-section av-8r3t3y-d7892b2cf815bd92a8ab320f03c40780 main_color avia-section-small avia-no-shadow  avia-builder-el-11  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7tnoce-7b24d64ae29fd05e06567f685dc2477c av_one_fifth  avia-builder-el-12  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-5548lq-0317fe386e0bdc1e0beb126313509054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10:15<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-41emjy-56a2102141b304b6d266024b22b4ac93 av_four_fifth  avia-builder-el-14  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-3axozy-878cf3ce98f71f3016f5bda395fcba2a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>OPENING KEYNOTE<\/b><br \/>\n<strong>\u2026<\/strong><\/p>\n<p>Anfrage l\u00e4uft!<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5' aria-label='2-Spaltig' class='avia-section av-esovum-9ddad47ba044a76fd5f63e3fe8052b50 main_color avia-section-small avia-no-shadow  avia-builder-el-16  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-d2snsu-34f077979465c21f82ab2b35cc9474b3 av_one_fifth  avia-builder-el-17  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6ifo3g-3e0de775a8f0117f5cceed45ced99d39 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10:40<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-a6mvim-291e0e64eab31bef0dafbfe4da408572 av_four_fifth  avia-builder-el-19  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6ihmsl-4fb6d9ca332b1bf6de12c0807382789d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>STUDIE<\/b><br \/>\n<strong>Wirkung mit Verantwortung: Wertsch\u00f6pfung f\u00fcr Marke, Mensch und Mediensystem<\/strong><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/prof-dr-lisa-charlotte-wolter\/\" target=\"_blank\" rel=\"noopener\">Prof. Dr. Lisa-Charlotte Wolter<\/a>, Professorin &amp; Studiengangsleitung Online Marketing &amp; Customer Centricity sowie Head of RCSMM an der IU<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6' aria-label='2-Spaltig' class='avia-section av-676hb2-5530ccd269523e3ea2077c4238ac573e main_color avia-section-small avia-no-shadow  avia-builder-el-21  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-47n19a-928e8c3111bb6ef462f4db5fc19681fd av_one_fifth  avia-builder-el-22  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6ijg0d-56ab576f49f23f172e74adc579379c8c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11:05<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-28838u-068d6680f2f4edc178d3aeed701d4459 av_four_fifth  avia-builder-el-24  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6illaz-a91b45d463413847444b8df1dc145976 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>PANEL<\/b><br \/>\n<strong>Video, Value Media, Open Web: Werbewirkung in eigenen Welten<\/strong><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/martina-vollbehr-3\/\" target=\"_blank\" rel=\"noopener\">Martina Vollbehr<\/a>, Gesch\u00e4ftsf\u00fchrerin, pilot Agenturengruppe<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/benedikt-faerber\/\" target=\"_blank\" rel=\"noopener\">Benedikt Faerber<\/a>, Gesch\u00e4ftsf\u00fchrer \/ CSO, Media Impact GmbH<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/steffen-bax\/\" target=\"_blank\" rel=\"noopener\">Steffen Bax<\/a>, Gesch\u00e4ftsf\u00fchrer, iq digital media marketing gmbh<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7' aria-label='2-Spaltig' class='avia-section av-p4a5n2-c64e5eba5f56569219fb1802b5c45241 main_color avia-section-small avia-no-shadow  avia-builder-el-26  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-omlsou-3afbe591eff81a007fe208c2738a52e9 av_one_fifth  avia-builder-el-27  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6ip1z5-46fe8dc9285ba68ee82b686dd8ad9a74 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11:35<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-mhhy4u-7f2b9d58ee073e460a368123fcca8625 av_four_fifth  avia-builder-el-29  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6iqmfr-25db23ffd7aff2e52b833b074000ba2a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>STUDIE<\/b><br \/>\n<strong> Let\u2018s Emotionalize ALDI S\u00dcD! Hinter den Kulissen der Markenstudie des Discounters<\/strong><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/kevin-weyandt\/\" target=\"_blank\" rel=\"noopener\">Kevin Weyandt<\/a>, Leitung Customer Insights, ALDI S\u00dcD<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/markus-kueppers\/\" target=\"_blank\" rel=\"noopener\">Markus Ku\u0308ppers<\/a>, Managing Partner, september Strategie &amp; Forschung GmbH<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8' aria-label='2-Spaltig' class='avia-section av-k8j7ku-394f8e1540985ac827850dae36b66339 main_color avia-section-small avia-no-shadow  avia-builder-el-31  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-izbjwe-4ab339f2d3153ecde8b3fc2603c06fb3 av_one_fifth  avia-builder-el-32  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6irrug-b0f892088b756dea51eb92879068abfb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11:55<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-hrjjse-2b1fbe89f33c55df508ffaa3fe805d53 av_four_fifth  avia-builder-el-34  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6it16e-228c0002349b4acc46578d97145188d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>STUDIE<\/b><br \/>\n<strong>Beyond the Product: Wie TV-Werbung aus Produkten starke Marken macht<\/strong><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dirk-ziems\/\" target=\"_blank\" rel=\"noopener\">Dirk Ziems<\/a>, Dipl. Psych. Co-Founder, concept m<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/leonard-engler\/\" target=\"_blank\" rel=\"noopener\">Leonard Engler<\/a>, Senior Research Consultant, concept m<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9' aria-label='2-Spaltig' class='avia-section av-fkz6su-2d1c2bf0e6e17bcdfaa7f925a8f9cf84 main_color avia-section-small avia-no-shadow  avia-builder-el-36  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-dvo6n2-3cf36e543a1b55547d72f445e99e8f20 av_one_fifth  avia-builder-el-37  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6itqce-f953992a2d5052ff4579b9c8acafa914 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>12:15 \u2013 13:30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-cpjrla-040384e911699bde04388d1d933df4f1 av_four_fifth  avia-builder-el-39  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6iu8dh-0a5a7fb6c9078d53cba9b40ab61bc57b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>NETWORKING-LUNCH-BREAK<\/b><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-aanrke-d73209c2d3403f550d9e8fe0fc376c3e main_color avia-section-small avia-no-shadow  avia-builder-el-41  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq6iup58-b40369d3beb8165a532e6a91ad9ca0f5\">\n#top .av-special-heading.av-mq6iup58-b40369d3beb8165a532e6a91ad9ca0f5{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mq6iup58-b40369d3beb8165a532e6a91ad9ca0f5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mq6iup58-b40369d3beb8165a532e6a91ad9ca0f5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mq6iup58-b40369d3beb8165a532e6a91ad9ca0f5 av-special-heading-h3 blockquote modern-quote  avia-builder-el-42  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Messrevolution oder Messkrise? Werbewirkung am Scheideweg<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_11' aria-label='2-Spaltig' class='avia-section av-9w6i4u-35f2a08223aaac82dd389c48ccac14ee main_color avia-section-small avia-no-shadow  avia-builder-el-43  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7dw48u-2527e9f7221d17d8296e6d81cfc25cec av_one_fifth  avia-builder-el-44  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-651qym-b59fb31372d2b70d74823b9f9544afff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>13:30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-462nxq-912deffea42411acc16c39e0a5d57ebd av_four_fifth  avia-builder-el-46  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-36miku-f1bded3afdc5205d362ec5597a0e1338 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>PITCH &amp; TALK<\/b><br \/>\n<strong>Open Park: Wer zeigt die Kampagnenleistungen am besten?<\/strong><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/jana-moran\/\" target=\"_blank\" rel=\"noopener\">Jana Moran<\/a>, Managing Director DACH, Utiq<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/uli-hegge\/\" target=\"_blank\" rel=\"noopener\">Uli Hegge<\/a>, CEO, NetID<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/jonathan-hauffe\/\" target=\"_blank\" rel=\"noopener\">Jonathan Hauffe<\/a>, General Manager, The Trade Desk<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/christian-zimmer\/\" target=\"_blank\" rel=\"noopener\">Christian Zimmer<\/a>, Gesch\u00e4ftsfu\u0308hrender Gesellschafter, Welect<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_12' aria-label='2-Spaltig' class='avia-section av-ef9cfy-b3a010e24e15e5c730e0cecb30f4b711 main_color avia-section-small avia-no-shadow  avia-builder-el-48  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-d478se-b455e6e60dbcf8baef9be56a3fc06978 av_one_fifth  avia-builder-el-49  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6iya1x-9948ac4fad6ce701a53254a86076e71f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>14:00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-ba7zj2-da9f1922643240b136398d4d1e69859f av_four_fifth  avia-builder-el-51  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6izpzi-befee150882c998adb13f1870f12e7fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>BEST CASE<\/b><br \/>\n<strong>Von Daten zu Entscheidungen: congstars Weg zu moderner Marketingsteuerung<\/strong><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/anke-drewicke\/\" target=\"_blank\" rel=\"noopener\">Anke Drewicke<\/a>, Head of Marketing &amp; Mobile, congstar<br \/>\nPhilipp Heck, Senior Media Manager, congstar<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/lutz-moellmann\/\" target=\"_blank\" rel=\"noopener\">Lutz M\u00f6llmann<\/a>, Head of Analytics, Kantar<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_13' aria-label='2-Spaltig' class='avia-section av-16nh2by-29a5e4d320e8c7f0e32a60fc92550735 main_color avia-section-small avia-no-shadow  avia-builder-el-53  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-14rb5a6-395b2107f7348cedefe996745a64db61 av_one_fifth  avia-builder-el-54  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6j1qd7-a9053b500761e862e5f3641ae7c4a394 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>14:20<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-12fqqta-fe98a5efdc9625a9b074553542d310d3 av_four_fifth  avia-builder-el-56  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6j359s-ed65f356802a58fd5ca5ef31dd61d69d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>BEST CASE<\/b><br \/>\n<strong>Mehr Wirkung statt immer mehr Reichweite: Ein datenbasierter Ansatz fu\u0308r moderne Videostrategien<\/strong><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/florian-mueller-schick\/\" target=\"_blank\" rel=\"noopener\">Florian Mu\u0308ller-Schick<\/a>, Brand Management Expert, ING Deutschland<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/wera-eisenmann\/\" target=\"_blank\" rel=\"noopener\">Wera Eisenmann<\/a>, Brand Management Expert, ING Deutschland<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dennis-steinbrecher\/\" target=\"_blank\" rel=\"noopener\">Dennis Steinbrecher<\/a>, Managing Partner, iProspect<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/maximilian-strotjohann\/\" target=\"_blank\" rel=\"noopener\">Maximilian Strotjohann<\/a>, Director Business Development, The Trade Desk<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_14' aria-label='2-Spaltig' class='avia-section av-118qlse-069aa9f64010cadf4a64b4ab56373d7a main_color avia-section-small avia-no-shadow  avia-builder-el-58  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-10594y6-e3e9a72714ed646d4087779ba7557fee av_one_fifth  avia-builder-el-59  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6j5uv4-821053bc509dd9f970c8a4e474e74ce3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>14:40<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-yc8lou-b50b533b45f11d43a7edead87021ff7d av_four_fifth  avia-builder-el-61  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6j745x-58a1642f702e3fa3fb0b79f225b3e12c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>PANEL<\/b><br \/>\n<strong>Von Reichweite zu echter Wirkung: Wie zuverl\u00e4ssig sind Attention-Metriken?<\/strong><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/jonas-hofmann\/\" target=\"_blank\" rel=\"noopener\">Jonas Hofmann<\/a>, Principal Media Excellence, Rewe Group<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/patrick-stoltze\/\" target=\"_blank\" rel=\"noopener\">Patrick Stoltze<\/a>, Country Manager, DACH &amp; CEE, Integral Ad Science<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/paul-remitz\/\" target=\"_blank\" rel=\"noopener\">Paul Remitz<\/a>, CEO, Omnicom<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_15' aria-label='2-Spaltig' class='avia-section av-9hodu6-f0404d76f53e2c8b09a2b898a56c774b main_color avia-section-small avia-no-shadow  avia-builder-el-63  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-78c566-e4f57d9253de8377897b30169510a3dc av_one_fifth  avia-builder-el-64  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-57ceem-1354939e44a734e5cb2726b005d8e0cd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>15:10 \u2013 15:45<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-3yhdz2-b20cb49cb8db9139568549d342029ed0 av_four_fifth  avia-builder-el-66  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-25df9a-b624d37ed6dd9c441c63141d5c4b42f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>NETWORKING-COFFEE-BREAK<\/b><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_16' aria-label='2-Spaltig' class='avia-section av-vwgg9a-f31c3dc5b59f0ebe2a2ba0fc81ec22e0 main_color avia-section-small avia-no-shadow  avia-builder-el-68  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-u5xq0u-bd25b35ebbcd33fbb8833de3bfb011ba av_one_fifth  avia-builder-el-69  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6j8scw-f59c77536f73efc8ebea8299a54e49fb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>15:45<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-si1qa6-c948fad334693724f7e672bf1fecad0c av_four_fifth  avia-builder-el-71  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6j9xyg-d26c84c280080a29bf00ece07f215e4c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>BEST CASE<\/b><br \/>\n<strong>Wie Ninja den Platzhirschen den Kaffee klaute: mit Media im richtigen Moment zum Markterfolg.<\/strong><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/hanno-erlmann\/\" target=\"_blank\" rel=\"noopener\">Hanno Erlmann<\/a>, Director Communication Consulting, Carat<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/andrea-redecker\/\" target=\"_blank\" rel=\"noopener\">Andrea Redecker<\/a>, Senior Director Marketing, Ninja<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_17' aria-label='2-Spaltig' class='avia-section av-rxykby-6b0e40111d51e282769b59963b515af1 main_color avia-section-small avia-no-shadow  avia-builder-el-73  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-petbby-6e1b97b1f3cd9a2e2801d7c8e9356ddf av_one_fifth  avia-builder-el-74  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6jaur8-a418ccfc3d3181fd5efb909f4054e3c6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>16:05<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-o4gxlq-1eeb98f093473205fab26644712ddf5b av_four_fifth  avia-builder-el-76  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6jbxq7-149f481645ff10d6e507a866c453c545 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>BEST CASE<\/b><br \/>\n<strong>Beyond SEO and SEA: Making Brands Visible in the Age of Generative Search<\/strong><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/kim-liebers\/\" target=\"_blank\" rel=\"noopener\">Kim Liebers<\/a>, Managing Partner, Initiative<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/britta-werner\/\" target=\"_blank\" rel=\"noopener\">Britta Werner<\/a>, Head of Media bei AIDA Cruises<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_18' aria-label='2-Spaltig' class='avia-section av-n5f57y-1657eb082cdfe7dd35394b183785b3a8 main_color avia-section-small avia-no-shadow  avia-builder-el-78  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-knem9q-bc7cfa54a58db0bc1154184c42a6a553 av_one_fifth  avia-builder-el-79  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6jcj38-c5ba42b3ca93f3ed60c69d85abc7e5f2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>16:25<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-inqvwe-63fa34ef28a8859d3128d5883dd4b78b av_four_fifth  avia-builder-el-81  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6jd45f-c67957b15065c545c136f155239686a9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>BEST CASE<\/b><br \/>\n<strong>Connected journey. Proven impact.<\/strong><\/p>\n<p>Maximilian Aigner, Lead Sales &amp; New Business FMCG, Paypack<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-gse48e-2ca1c41f56216c1b7bbb4118e9de8b13 main_color avia-section-small avia-no-shadow  avia-builder-el-83  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq6jdlco-f53782ab1c473f1f50570c71e19112e3\">\n#top .av-special-heading.av-mq6jdlco-f53782ab1c473f1f50570c71e19112e3{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mq6jdlco-f53782ab1c473f1f50570c71e19112e3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mq6jdlco-f53782ab1c473f1f50570c71e19112e3 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mq6jdlco-f53782ab1c473f1f50570c71e19112e3 av-special-heading-h3 blockquote modern-quote  avia-builder-el-84  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >PREISVERLEIHUNG <span class='special_amp'>\u201e<\/span>THE REAL IMPACT<span class='special_amp'>\u201c<\/span><\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-mq6je33v-962bde3b88b0aace391b9429af696c5c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Preisverleihung \u201eThe real Impact\u201c geht in die fu\u0308nfte Runde. Eine namhafte Jury zeichnet die beste Initiative (Studie) aus, die im vergangenen Jahr den gr\u00f6\u00dften Erkenntnisgewinn bei der Messung oder der Interpretation von Werbewirkung in Deutschland gebracht hat!<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_20' aria-label='2-Spaltig' class='avia-section av-f8x5su-be8af322035a2723108c9b5d2020fe56 main_color avia-section-small avia-no-shadow  avia-builder-el-86  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1ej7b2-bc700237fb0bb2272005cc00d2ada5ac av_one_fifth  avia-builder-el-87  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6jf35v-b87014fbe6e07ccbd8eb35520cd446fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>17:25<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-crgzvi-279ee0341ead694e16acc130fe520e44 av_four_fifth  avia-builder-el-89  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6jfusw-d2a88ca0988cd018be42c5658b3ab992 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Moderation:<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/catrin-bialek\/\" target=\"_blank\" rel=\"noopener\">Catrin Bialek<\/a>, Mitglied der Chefredaktion, HORIZONT<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/roland-pimpl\/\">Roland Pimpl<\/a>, Korrespondent, HORIZONT<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_21' aria-label='2-Spaltig' class='avia-section av-a9ggxa-55fc68e02382807ed2eebe69301551a4 main_color avia-section-small avia-no-shadow  avia-builder-el-91  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-9hwbby-d85e89c6c0044b3933fd90edf70e9828 av_one_fifth  avia-builder-el-92  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6jgc7m-2b401a794df580a0deea45fd5c29da2b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Jury<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-83im4e-99b7d54d79f994059e86843939471a4c av_four_fifth  avia-builder-el-94  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6jjxxh-e4e5c2c76498f342677d875056f12f3e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dr-christian-bachem-3\/\" target=\"_blank\" rel=\"noopener\">Dr. Christian Bachem<\/a>, Inhaber, MARKENDIENST Berlin<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/jens-barczewski\/\" target=\"_blank\" rel=\"noopener\">Jens Barczewski<\/a>, Managing Partner Media Research, Annalect &#8211; part of Omnicom Media<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/tatjana-damgaard\/\" target=\"_blank\" rel=\"noopener\">Tatjana Damgaard<\/a>, Gesch\u00e4ftsfu\u0308hrerin, WPP Media Germany<br \/>\nDirk Engel, unabh\u00e4ngiger Markt- und Medienforscher, Berater<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/alexander-falser\/\" target=\"_blank\" rel=\"noopener\">Alexander Falser<\/a>, Leitung Business Intelligence, Kaufland<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dr-sven-hasselmann\/\" target=\"_blank\" rel=\"noopener\">Dr. Sven Hasselmann<\/a>, CMO, Deutsche Bahn<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/catherin-hiller\/\" target=\"_blank\" rel=\"noopener\">Catherin Anne Hiller<\/a>, Gesch\u00e4ftsleitung, Funke Mediengruppe<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/jan-isenbart\/\" target=\"_blank\" rel=\"noopener\">Jan Isenbart<\/a>, Chief Research Officer, ARD Media<br \/>\nDr. Julian Felix Kopka, Wissenschaftlicher Mitarbeiter und Dozent, Bergische Universit\u00e4t Wuppertal<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/pd-dr-habil-tino-g-k-meitz\/\" target=\"_blank\" rel=\"noopener\">PD Dr. habil. Tino G.K. Meitz<\/a>, Universit\u00e4t Mu\u0308nster \/ Empyrica Klaus-Peter Schulz, Gesch\u00e4ftsfu\u0308hrer, Die Mediaagenturen<br \/>\nRenate Schl\u00f6sser, Chief Data Officer, RTL Deutschland<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_22' aria-label='2-Spaltig' class='avia-section av-6a0i5a-30ca09730406357c99f0c7f95c0e5a4f main_color avia-section-small avia-no-shadow  avia-builder-el-96  el_after_av_section  el_before_av_heading  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3rtrfi-cc9bdb970e19f04ac1dfb7dc335fc227 av_one_fifth  avia-builder-el-97  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6jl7nr-06e2d411486357f9bb85ac11069693bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Ab 18:00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1v1c72-c619e427ab8d66a5b0c350a890b510be av_four_fifth  avia-builder-el-99  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6jlrl2-3c8acf8bfd55f1db799d77895523a7ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>GET-TOGETHER<\/b><\/p>\n<p>Zusammen mit HORIZONT und planung&amp;analyse laden wir Teilnehmende, Vortragende und Partner zu einem gemeinsamen Get-together ein. Tauschen Sie sich aus und genie\u00dfen Sie den Abend mit Branchen-Expert:innen.<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_22'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq6i1dg3-f479d3d62664adc0a6d2c2221d13b194\">\n#top .av-special-heading.av-mq6i1dg3-f479d3d62664adc0a6d2c2221d13b194{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mq6i1dg3-f479d3d62664adc0a6d2c2221d13b194 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mq6i1dg3-f479d3d62664adc0a6d2c2221d13b194 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  id=\"tag-2\"  class='av-special-heading av-mq6i1dg3-f479d3d62664adc0a6d2c2221d13b194 av-special-heading-h3 blockquote modern-quote  avia-builder-el-101  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>Tag 2<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  > 09. September 2026<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_23' aria-label='2-Spaltig' class='avia-section av-8mhwvy-642c55354f543873a3ef1d0a0500e4fc main_color avia-section-small avia-no-shadow  avia-builder-el-102  el_after_av_heading  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-6w444e-c52327f420cc17edf7b290fe1f6d0a0e av_one_fifth  avia-builder-el-103  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-6egebi-2f908aaceac2828f23999e6227f204a6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>09:30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-47ye7i-29acb02f4557f026746a19ca02e3e930 av_four_fifth  avia-builder-el-105  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-1wkmxq-f0901d342608cbd7cbfcc31bb6571ac3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>ER\u00d6FFNUNG &amp; BEGR\u00dcSSUNG<\/b><\/p>\n<p>Moderation<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/catrin-bialek\/\" target=\"_blank\" rel=\"noopener\">Catrin Bialek<\/a>, Mitglied der Chefredaktion, HORIZONT<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/roland-pimpl\/\" target=\"_blank\" rel=\"noopener\">Roland Pimpl<\/a>, Korrespondent, HORIZONT<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_24' aria-label='2-Spaltig' class='avia-section av-21r1mu6-ffa293e472f7ad833bacace306bb2697 main_color avia-section-small avia-no-shadow  avia-builder-el-107  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-201zmr2-59d036d3cfcb04081108ae282e2edaca av_one_fifth  avia-builder-el-108  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6kr5cp-09926bf507777181120050451dac4289 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>09:35<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1xwzusu-c86497c95e0f723951675cfc8520b934 av_four_fifth  avia-builder-el-110  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6krnmz-cfec9b601d434eb25f628d24f63e7e32 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>GEWINNER-GESPR\u00c4CH<\/b><br \/>\n<strong>Gespr\u00e4ch mit Gewinner des Real-Impact-Award<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_25' aria-label='2-Spaltig' class='avia-section av-1whk7um-b5024e5dc11c021bb1bf3053bb9c829f main_color avia-section-small avia-no-shadow  avia-builder-el-112  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-6r6032-32175ef64274cba8467b716cc2004348 av_one_fifth  avia-builder-el-113  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6kry37-2702407ce8f1d88cdf16e843bc4c5609 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>09:45<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1tavhla-9cbf1a49be24009a1e7d3df4284728c7 av_four_fifth  avia-builder-el-115  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6ksfoj-397362462a31b6b5e914cf908b5074b1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>OPENING KEYNOTE<\/b><br \/>\n<strong>\u2026<\/strong><\/p>\n<p>Anfrage l\u00e4uft!<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_26' aria-label='2-Spaltig' class='avia-section av-1rko4b2-34257e028ed3c00d2d061f0b7d0a1046 main_color avia-section-small avia-no-shadow  avia-builder-el-117  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1q835ce-2c98839fa6dfdf18db05a9a83a815756 av_one_fifth  avia-builder-el-118  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6kszas-3d097eaaadf47cf567bb6bb2741d70ce '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10:10<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1oex1gu-6e897481572246a106118cdadce682a0 av_four_fifth  avia-builder-el-120  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6ktibs-52c7a106c7c08967611473b1e312b83a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>IMPULS<\/b><br \/>\n<strong>\u2026<\/strong><\/p>\n<p>Anfrage l\u00e4uft!<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_27' aria-label='2-Spaltig' class='avia-section av-5vy14e-0aac159ba30c7ed14e1c559c171f086c main_color avia-section-small avia-no-shadow  avia-builder-el-122  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1lgxvse-27838925395eba56419d8a29548b3c33 av_one_fifth  avia-builder-el-123  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6kttay-e08ae121f2389248b7d1f2b2275e3b42 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10:30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1j8xfsu-71418ab9f99391eb3f592337f6424bbe av_four_fifth  avia-builder-el-125  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6kv7sf-33b05603d6b2aa76e0e7e8dc096379ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>PANEL<\/b><br \/>\n<strong>Kreation, KI, K\u00f6pfe: Woru\u0308ber wir bei der Werbewirkung dringend reden sollten<\/strong><\/p>\n<p>Max Lederer, Chief Innovation Officer, Jung von Matt<br \/>\nWeitere Anfragen laufen\u2026.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_28' aria-label='2-Spaltig' class='avia-section av-1i894xq-a4fd5b8f2c6f6689886aa507351716e4 main_color avia-section-small avia-no-shadow  avia-builder-el-127  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1gezllq-b90875f6d994cf37325465afbbb08920 av_one_fifth  avia-builder-el-128  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6kvndx-f33795ab3c9136776d8059530e54ae0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11:00 \u2013 11:30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1dvg7ce-e98c15f62d3981e97dac92b2a448f889 av_four_fifth  avia-builder-el-130  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6kvw20-3540ad8e21300234c216e3a673e21c00 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>NETWORKING-COFFEE-BREAK<\/b><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_29' aria-label='2-Spaltig' class='avia-section av-1dbbr3i-15dbe08d0decff03deaedf912faf406d main_color avia-section-small avia-no-shadow  avia-builder-el-132  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1b1kala-36981e101d31acc991580e398494a3b0 av_one_fifth  avia-builder-el-133  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6kww9d-47e579f882ba76e1e96cd6fbc418b332 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11:30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-18yyw7i-fc00c526419af0d518111b5155c49824 av_four_fifth  avia-builder-el-135  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6ky6br-85dffd42d393cc5e446cf921e9524bb8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>BEST CASE<\/b><br \/>\n<strong>Brand Growth mit Sound \u2013 Wie Audio Assets die Marke st\u00e4rken<\/strong><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/philipp-schulte\/\" target=\"_blank\" rel=\"noopener\">Philipp Schulte<\/a>, Head of Advertising, RMS<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dr-stefan-egner\/\" target=\"_blank\" rel=\"noopener\">Dr. Stefan Egner<\/a>, Gru\u0308nder &amp; Gesch\u00e4ftsfu\u0308hrer, MediaAnalyser<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_30' aria-label='2-Spaltig' class='avia-section av-18dmage-11c8d91b60d643d35fb20fa9d61e37c0 main_color avia-section-small avia-no-shadow  avia-builder-el-137  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-15jk5xq-7899a520855456e8c13985ffdcab3b54 av_one_fifth  avia-builder-el-138  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6kyepg-e10c8e4383ed8e7ed2d9b328ae1d23c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11:55<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-159wq7y-44ee73101fbf3859c51706fbee759a0d av_four_fifth  avia-builder-el-140  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6kyu1u-bc2a652564e76fbd774943980bc443cf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>BEST CASE<\/b><br \/>\n<strong>\u2026<\/strong><\/p>\n<p>Anfrage l\u00e4uft!<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-12x2o8e-55d7a6f33952e35b35dc39a7853221e0 main_color avia-section-small avia-no-shadow  avia-builder-el-142  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq6kz6f7-e50ee03b1bfb7a6a58e6eea8d787e06c\">\n#top .av-special-heading.av-mq6kz6f7-e50ee03b1bfb7a6a58e6eea8d787e06c{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mq6kz6f7-e50ee03b1bfb7a6a58e6eea8d787e06c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mq6kz6f7-e50ee03b1bfb7a6a58e6eea8d787e06c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mq6kz6f7-e50ee03b1bfb7a6a58e6eea8d787e06c av-special-heading-h3 blockquote modern-quote  avia-builder-el-143  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Reichweitenmessung auf dem Pru\u0308fstand<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_32' aria-label='2-Spaltig' class='avia-section av-11cia1q-73260cf6f5edd3acb1879e561b4077e6 main_color avia-section-small avia-no-shadow  avia-builder-el-144  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-zmezda-560ed4744149aaee232088241f547b7d av_one_fifth  avia-builder-el-145  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6kzmyy-c1c5f989a163aee455c13109ef518f95 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>12:20<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-3ey5m6-9a684645c8f25481515f38e8e2662d6a av_four_fifth  avia-builder-el-147  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6l27nf-181c17343282efb43dbb1f6726938050 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>PANEL<\/b><br \/>\n<strong>Ohne Reichweite keine Wirkung: JICs zwischen Chaos und Konsolidierung<\/strong><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/olaf-lassalle\/\" target=\"_blank\" rel=\"noopener\">Olaf Lassalle<\/a>, Gesch\u00e4ftsfu\u0308hrer \/ Managing Director, Arbeitsgemeinschaft Media-Analyse e.V. (agma) \/ MMC GmbH<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/kerstin-niederauer-kopf\/\" target=\"_blank\" rel=\"noopener\">Kerstin Niederauer-Kopf<\/a>, CEO, AGF Videoforschung GmbH<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/clarissa-moughrabi\/\" target=\"_blank\" rel=\"noopener\">Clarissa Moughrabi<\/a>, Director Research Media Consulting, <span data-olk-copy-source=\"MailCompose\">Gesellschaft f\u00fcr integrierte Kommunikationsforschung mbh (GIK) \/ Axel Springer Deutschland GmbH<\/span><br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/vorname-nachname-copy\/\" target=\"_blank\" rel=\"noopener\">Maren Ilenseer<\/a>, Head of International Media, vormals Deichmann<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_33' aria-label='2-Spaltig' class='avia-section av-wlol5q-c3ff0ae525e427240645bfe4397de9d5 main_color avia-section-small avia-no-shadow  avia-builder-el-149  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-34e526-85262bae1910e662847c63db3c2364f1 av_one_fifth  avia-builder-el-150  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6l3ag5-bc34ddef80e83c7a3f0ccaf4aa5ed2d9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>12:50 \u2013 13:30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-t4d21a-cec0fb731d2c5ea8b4f215884b707730 av_four_fifth  avia-builder-el-152  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6l3smw-9ba34a93d81891a94de5988ac03550ac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>BEST CASE<\/b><br \/>\n<strong>\u2026<\/strong><\/p>\n<p>Anfragen laufen!<\/p>\n<\/div><\/section><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_34' aria-label='2-Spaltig' class='avia-section av-rfl4lq-71907136fd06c0f5c14f2196bbcfc9ce main_color avia-section-small avia-no-shadow  avia-builder-el-154  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-q7s9mm-6fdd53110659b8cd91f0e19bfccf3129 av_one_fifth  avia-builder-el-155  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6l4iwr-761e0c1cbc0b61d3ae2a9c26747c64a2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>13:30 \u2013 14:30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-og9j3i-5cd6315aa41a37948ed3e95efe140977 av_four_fifth  avia-builder-el-157  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6l4u65-976a05b5bc528cb867a1bdf3d56737f2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>NETWORKING-LUNCH-BREAK<\/b><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-28jvmm-8ce834ac77f50f372a249e240104b298 main_color avia-section-small avia-no-shadow  avia-builder-el-159  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq6l500s-b554e1daab76ce370620bf4fb1679d73\">\n#top .av-special-heading.av-mq6l500s-b554e1daab76ce370620bf4fb1679d73{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mq6l500s-b554e1daab76ce370620bf4fb1679d73 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mq6l500s-b554e1daab76ce370620bf4fb1679d73 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mq6l500s-b554e1daab76ce370620bf4fb1679d73 av-special-heading-h3 blockquote modern-quote  avia-builder-el-160  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Wie l\u00e4sst sich Werbewirkung organisieren?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_36' aria-label='2-Spaltig' class='avia-section av-k2tvlq-17342ddba0cc9baaf7ec73d8c9b3125d main_color avia-section-small avia-no-shadow  avia-builder-el-161  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-jgwp3y-8bc1c0ae00c4256c6c851284fe9c23e7 av_one_fifth  avia-builder-el-162  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6l5pu4-0caa50bba95861961b3feb63648bdd52 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>14:30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-i422xa-d5b2e871f5edb4ec0f7b78cc970dd93b av_four_fifth  avia-builder-el-164  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6l6uqo-d6911f184f7d62288aadeae9bb6cbc25 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>PANEL<\/b><br \/>\n<strong>Kommunikation im Blindflug? Wie Werbewirkung zur Chefsache wird<\/strong><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/julia-straschil\/\" target=\"_blank\" rel=\"noopener\">Julia Straschil<\/a>, CEO, McQueens Flowers AG<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/sascha-lehmann\/\" target=\"_blank\" rel=\"noopener\">Sascha Lehmann<\/a>, Senior Partner, McKinsey &amp; Company<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_37' aria-label='2-Spaltig' class='avia-section av-g5pada-c2a4d1cc31cfa51fa0d6ad0d5993a453 main_color avia-section-small avia-no-shadow  avia-builder-el-166  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-dt5qgu-a305f46aa8190c114ec4229e75824393 av_one_fifth  avia-builder-el-167  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6l72ae-058aa90d762b232ff6637b53e78c860f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>15:00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-c3tg0e-594e46fc3fc996dcd9edda3c79973f3d av_four_fifth  avia-builder-el-169  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6l7tfs-c8674dcdd201c58aaad485f239299fc7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>BEST CASE<\/b><br \/>\n<strong>Always-on statt Post-Mortem: Wann Werbewirkung zum Wettbewerbsvorteil wird<\/strong><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/claudia-gelbe\/\" target=\"_blank\" rel=\"noopener\">Claudia Gelbe<\/a>, Managing Director, Toluna DACH<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_38' aria-label='2-Spaltig' class='avia-section av-119ny6-7ab31f1a9b8277485a9a80e4a7f0bd6b main_color avia-section-small avia-no-shadow  avia-builder-el-171  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-97jsu6-1f3f5ec80a1dc282f635c6443fdc7d9c av_one_fifth  avia-builder-el-172  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6l84g4-c3f705b72a35e86db4a982224c2d11e6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>15:30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-7g8zsu-7c7f8e2bc0fd57e95fea31d7d136835a av_four_fifth  avia-builder-el-174  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6l97q6-3a4dab264e800c0c30dd2dbbf883f401 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>Closing &amp; Recap<\/b><\/p>\n<p>Moderation:<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/catrin-bialek\/\" target=\"_blank\" rel=\"noopener\">Catrin Bialek<\/a>, Mitglied der Chefredaktion, HORIZONT<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/roland-pimpl\/\" target=\"_blank\" rel=\"noopener\">Roland Pimpl<\/a>, Korrespondet, HORIZONT<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_39' aria-label='2-Spaltig' class='avia-section av-n6jry-af6a12d335c8547affb6c46dd6ad94a4 main_color avia-section-small avia-no-shadow  avia-builder-el-176  el_after_av_section  avia-builder-el-last  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6734'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3l1mum-cafba85768bba6efd5afc0cb8e286990 av_one_fifth  avia-builder-el-177  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mq6l9gxu-bfadb550e40dcac761aed4427c47de8b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>15:45<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-38ayi6-bf21890cca40ca68e2d493129c83059a av_four_fifth  avia-builder-el-179  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mq6l9wil-24e2d8ac72a782d65e1bcad32260ef45 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>Ende des HORIZONT Werbewirkungsgipfels 2026<\/b><\/p>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6734","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HORIZONT Werbewirkungsgipfel 2025 | Programm<\/title>\n<meta name=\"description\" content=\"Alle teilnehmende Person des &quot;HORIZONT Werbewirkungsgipfel 2025&quot; erwarteten Sie Top-Vortragende aus der Werbewirkungs- und Marktforschung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/programm\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta 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