{"id":7074,"date":"2022-05-30T15:44:05","date_gmt":"2022-05-30T13:44:05","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?page_id=7074"},"modified":"2026-06-11T09:12:00","modified_gmt":"2026-06-11T07:12:00","slug":"preisverleihung","status":"publish","type":"page","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/preisverleihung\/","title":{"rendered":"Preisverleihung"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-1fu7ubc-5c2978309df57a4a5e6407e83384892b main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  header-verlauf avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7074'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fg8aq-3253ccab95733cae808e6202ff253ba1\">\n#top .av-special-heading.av-9fg8aq-3253ccab95733cae808e6202ff253ba1{\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-9fg8aq-3253ccab95733cae808e6202ff253ba1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-9fg8aq-3253ccab95733cae808e6202ff253ba1 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-9fg8aq-3253ccab95733cae808e6202ff253ba1 .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-9fg8aq-3253ccab95733cae808e6202ff253ba1 .av-special-heading-tag{\nfont-size:56px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-9fg8aq-3253ccab95733cae808e6202ff253ba1 .av-special-heading-tag{\nfont-size:48px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-9fg8aq-3253ccab95733cae808e6202ff253ba1 .av-special-heading-tag{\nfont-size:31px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-9fg8aq-3253ccab95733cae808e6202ff253ba1 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >The real Impact Award 2026 &#8211; HORIZONT Werbewirkungsgipfel<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-21l442-4453c6a0501a0a91975718a57f34110d\">\n.avia-section.av-21l442-4453c6a0501a0a91975718a57f34110d{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-21l442-4453c6a0501a0a91975718a57f34110d main_color avia-section-large avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7074'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgqcq2km-43abde0e742fddc60c46d543efdf520b\">\n#top .av_textblock_section.av-lgqcq2km-43abde0e742fddc60c46d543efdf520b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-lgqcq2km-43abde0e742fddc60c46d543efdf520b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Welche Initiative bringt die Werbewirkung in Deutschland voran?<\/strong><\/p>\n<p>Heutzutage lassen sich immer mehr Daten sammeln. Aber wie k\u00f6nnen diese f\u00fcr die Messung und Interpretation von Werbewirkung aussagef\u00e4hige Ergebnisse liefern?<\/p>\n<p>Wer in Werbung investiert, m\u00f6chte erfahren, ob die kostspieligen Werbema\u00dfnahmen bei der anvisierten Zielgruppe auch ankommen und zum gew\u00fcnschten Kommunikationsziel (wie Markenbekanntheit, Image, Abverk\u00e4ufe und Leads) beitragen. Werbewirkungsforschung liefert entsprechende Erkenntnisse f\u00fcrs Marketing. Und damit bessere Voraussetzungen, um Kampagnen mit optimaler Werbewirkung zu konzipieren.<br \/>\nDabei stehen eine Vielzahl an Studien immer mehr Werbe- und Kommunikationsm\u00f6glichkeiten gegen\u00fcber. Doch welche Studie bringt welchen Impact in der Praxis?<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-6y7502-dc1dbed30aab81ce7ed4570116bcae98 main_color avia-section-default avia-no-border-styling  avia-builder-el-4  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7074'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq80d87v-d2dcfe492dfcf77206666b4b6830c30c\">\n#top .av-special-heading.av-mq80d87v-d2dcfe492dfcf77206666b4b6830c30c{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mq80d87v-d2dcfe492dfcf77206666b4b6830c30c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mq80d87v-d2dcfe492dfcf77206666b4b6830c30c .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-mq80d87v-d2dcfe492dfcf77206666b4b6830c30c .av-special-heading-tag{\nfont-size:56px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mq80d87v-d2dcfe492dfcf77206666b4b6830c30c .av-special-heading-tag{\nfont-size:48px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mq80d87v-d2dcfe492dfcf77206666b4b6830c30c .av-special-heading-tag{\nfont-size:31px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mq80d87v-d2dcfe492dfcf77206666b4b6830c30c av-special-heading-h1 blockquote modern-quote  avia-builder-el-5  el_before_av_one_fourth  avia-builder-el-first '><div class='av-subheading av-subheading_above'><p>The real Impact Award 2026<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Jury<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-qa30aa-b9d594d71a65738ddd902adbcb6d0049 av_one_fourth  avia-builder-el-6  el_after_av_heading  el_before_av_one_fourth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zjrnr-27536f4e4804347edc69a32e627fa5c6\">\n.avia-image-container.av-mq7zjrnr-27536f4e4804347edc69a32e627fa5c6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mq7zjrnr-27536f4e4804347edc69a32e627fa5c6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mq7zjrnr-27536f4e4804347edc69a32e627fa5c6 av-styling- avia-align-center  avia-builder-el-7  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7110 avia-img-lazy-loading-not-7110 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2022\/06\/Bachem-Christian_WEB.jpg\" alt='' title='Bachem-Christian_WEB'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zjcy7-dd927d9e444c5544c6421c4728bc958a\">\n#top .av_textblock_section.av-mq7zjcy7-dd927d9e444c5544c6421c4728bc958a .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-mq7zjcy7-dd927d9e444c5544c6421c4728bc958a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Dr. Christian Bachem<\/strong><br \/>\nMARKENDIENST<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-2fuvhe-de0a441b11bf64610ff644a9355d92df av_one_fourth  avia-builder-el-9  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zkbg6-4c2bfd4847951cf2d5de65449c34b96d\">\n.avia-image-container.av-mq7zkbg6-4c2bfd4847951cf2d5de65449c34b96d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mq7zkbg6-4c2bfd4847951cf2d5de65449c34b96d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mq7zkbg6-4c2bfd4847951cf2d5de65449c34b96d av-styling- avia-align-center  avia-builder-el-10  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4994 avia-img-lazy-loading-not-4994 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2019\/06\/Barczewski-Jens_01.jpg\" alt='' title='Barczewski, Jens_01'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zkoz3-74be95f10b900d2b555995222a19641c\">\n#top .av_textblock_section.av-mq7zkoz3-74be95f10b900d2b555995222a19641c .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-mq7zkoz3-74be95f10b900d2b555995222a19641c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Jens Barczewski<\/strong><br \/>\nannalect \u2013 part of Omnicom Media<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-m2jjoi-f7bae504fdd6d5749a68f60af11b3b50 av_one_fourth  avia-builder-el-12  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zla0y-ef0c9077911c0f40e28745513480b211\">\n.avia-image-container.av-mq7zla0y-ef0c9077911c0f40e28745513480b211 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mq7zla0y-ef0c9077911c0f40e28745513480b211 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mq7zla0y-ef0c9077911c0f40e28745513480b211 av-styling- avia-align-center  avia-builder-el-13  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7112 avia-img-lazy-loading-not-7112 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2022\/06\/Damgaard-Tatjana_WEB.jpg\" alt='' title='Damgaard-Tatjana_WEB'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zljem-a3c0fef97f2c9edabff9d77f2b621aea\">\n#top .av_textblock_section.av-mq7zljem-a3c0fef97f2c9edabff9d77f2b621aea .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-mq7zljem-a3c0fef97f2c9edabff9d77f2b621aea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Tatjana Damgaard<\/strong><br \/>\nWPP Media Germany<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-kv89f6-c10367500909c4d6540b0fae7f83186d av_one_fourth  avia-builder-el-15  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zm5cy-162e5bcc25ada617d3ebf2e202e75c4e\">\n.avia-image-container.av-mq7zm5cy-162e5bcc25ada617d3ebf2e202e75c4e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mq7zm5cy-162e5bcc25ada617d3ebf2e202e75c4e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mq7zm5cy-162e5bcc25ada617d3ebf2e202e75c4e av-styling- avia-align-center  avia-builder-el-16  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7114 avia-img-lazy-loading-not-7114 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2022\/06\/Engel-Dirk_WEB.jpg\" alt='' title='Engel-Dirk_WEB'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zmon4-b307ba91aff28bff4913e14d373f6b5e\">\n#top .av_textblock_section.av-mq7zmon4-b307ba91aff28bff4913e14d373f6b5e .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-mq7zmon4-b307ba91aff28bff4913e14d373f6b5e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Dirk Engel<\/strong><br \/>\nunabh\u00e4ngiger Markt- und Medienforscher<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-iy6eoi-f70932b33b5d69a359fea622aae221c9 av_one_fourth  avia-builder-el-18  el_after_av_one_fourth  el_before_av_one_fourth  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zpovk-4623d8248cb2ee3a9189492cb5c17141\">\n.avia-image-container.av-mq7zpovk-4623d8248cb2ee3a9189492cb5c17141 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mq7zpovk-4623d8248cb2ee3a9189492cb5c17141 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mq7zpovk-4623d8248cb2ee3a9189492cb5c17141 av-styling- avia-align-center  avia-builder-el-19  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8153 avia-img-lazy-loading-not-8153 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2023\/04\/Falser-Alexander-Tchibo-web.jpg\" alt='Falser-Alexander' title='Falser-Alexander'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zq9ww-7e2ebcc46e34b0d73921bc43a90d7be7\">\n#top .av_textblock_section.av-mq7zq9ww-7e2ebcc46e34b0d73921bc43a90d7be7 .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-mq7zq9ww-7e2ebcc46e34b0d73921bc43a90d7be7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Alexander Falser<\/strong><br \/>\nKaufland<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-1q4y5e-a3cbe15fe7037c3c5572dbf194e9dbbf av_one_fourth  avia-builder-el-21  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zr1nn-10877a9e4e297e618b405e854b8d8c42\">\n.avia-image-container.av-mq7zr1nn-10877a9e4e297e618b405e854b8d8c42 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mq7zr1nn-10877a9e4e297e618b405e854b8d8c42 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mq7zr1nn-10877a9e4e297e618b405e854b8d8c42 av-styling- avia-align-center  avia-builder-el-22  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6937 avia-img-lazy-loading-not-6937 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2022\/05\/Hasselmann-Dr.Sven_WEB.jpg\" alt='Hasselmann-Dr.Sven' title='Hasselmann-Dr.Sven_WEB'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zrbie-2f44f5707727fc5adb0135f8fbe1a4d8\">\n#top .av_textblock_section.av-mq7zrbie-2f44f5707727fc5adb0135f8fbe1a4d8 .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-mq7zrbie-2f44f5707727fc5adb0135f8fbe1a4d8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Dr. Sven Hasselmann<\/strong><br \/>\nDeutsche Bahn<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-fqmtb6-b4794ff8e21155f8134ac2a4f9118ec2 av_one_fourth  avia-builder-el-24  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zrqjv-4cd52f4d3d5717aa6345180e234c150d\">\n.avia-image-container.av-mq7zrqjv-4cd52f4d3d5717aa6345180e234c150d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mq7zrqjv-4cd52f4d3d5717aa6345180e234c150d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mq7zrqjv-4cd52f4d3d5717aa6345180e234c150d av-styling- avia-align-center  avia-builder-el-25  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5074 avia-img-lazy-loading-not-5074 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2019\/06\/werbewirkungsgipfel-19-referenten-hiller-catherin-anne-2019.jpg\" alt='' title='werbewirkungsgipfel-19-referenten-hiller-catherin-anne-2019'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zs2v3-ad13221ee404755c1584f865b323dc18\">\n#top .av_textblock_section.av-mq7zs2v3-ad13221ee404755c1584f865b323dc18 .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-mq7zs2v3-ad13221ee404755c1584f865b323dc18 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Catherin Anne Hiller<\/strong><br \/>\nFunke Mediengruppe<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-e4wmhu-b0a27d600a2ced0963e844ac357ac23e av_one_fourth  avia-builder-el-27  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zssqu-0d9cf2439f563e5aac4ac57725c21abf\">\n.avia-image-container.av-mq7zssqu-0d9cf2439f563e5aac4ac57725c21abf img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mq7zssqu-0d9cf2439f563e5aac4ac57725c21abf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mq7zssqu-0d9cf2439f563e5aac4ac57725c21abf av-styling- avia-align-center  avia-builder-el-28  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11055 avia-img-lazy-loading-not-11055 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/06\/Isenbart_Jan_ARD-MEDIA.jpg\" alt='' title='Isenbart_Jan_ARD MEDIA'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zt3xk-cfec614c3277dca6f7401c40dfbd23f6\">\n#top .av_textblock_section.av-mq7zt3xk-cfec614c3277dca6f7401c40dfbd23f6 .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-mq7zt3xk-cfec614c3277dca6f7401c40dfbd23f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Jan Isenbart<\/strong><br \/>\nARD MEDIA<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-brpx9e-91cfb6cd6ce9f4e0e9150dc4479322f9 av_one_fourth  avia-builder-el-30  el_after_av_one_fourth  el_before_av_one_fourth  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq803ma9-568d3d6a1875c310547510413c0106b3\">\n.avia-image-container.av-mq803ma9-568d3d6a1875c310547510413c0106b3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mq803ma9-568d3d6a1875c310547510413c0106b3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mq803ma9-568d3d6a1875c310547510413c0106b3 av-styling- avia-align-center  avia-builder-el-31  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11056 avia-img-lazy-loading-not-11056 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/06\/Kopka-Dr.-Julian-Felix.jpg\" alt='' title='Kopka -Dr. Julian Felix'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7ztvdn-f3a469fb4a41dfa810bceb8fa6eed51a\">\n#top .av_textblock_section.av-mq7ztvdn-f3a469fb4a41dfa810bceb8fa6eed51a .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-mq7ztvdn-f3a469fb4a41dfa810bceb8fa6eed51a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Dr. Julian Felix Kopka<\/strong><br \/>\nWissenschaftlicher Mitarbeiter und Dozent<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-atw2o2-5fca2b7d8c1abd7731546121df61d27d av_one_fourth  avia-builder-el-33  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zube6-291d1aaae345be941f5d46b2b9023f3e\">\n.avia-image-container.av-mq7zube6-291d1aaae345be941f5d46b2b9023f3e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mq7zube6-291d1aaae345be941f5d46b2b9023f3e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mq7zube6-291d1aaae345be941f5d46b2b9023f3e av-styling- avia-align-center  avia-builder-el-34  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7118 avia-img-lazy-loading-not-7118 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2022\/06\/Meitz-PDDrhabilTinoGK_WEB.jpg\" alt='' title='Meitz-PDDrhabilTinoGK_WEB'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zuolr-976d12aa2cd730bc237e549f0870506d\">\n#top .av_textblock_section.av-mq7zuolr-976d12aa2cd730bc237e549f0870506d .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-mq7zuolr-976d12aa2cd730bc237e549f0870506d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Dr. Tino Meitz<\/strong><br \/>\nUniversit\u00e4t M\u00fcnster \/ Empyrica<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-8ozigi-17743d83ae6755124d7c1e6e39906961 av_one_fourth  avia-builder-el-36  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zv891-9322e3d58299a2292d44077f9d199dbf\">\n.avia-image-container.av-mq7zv891-9322e3d58299a2292d44077f9d199dbf img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mq7zv891-9322e3d58299a2292d44077f9d199dbf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mq7zv891-9322e3d58299a2292d44077f9d199dbf av-styling- avia-align-center  avia-builder-el-37  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11070 avia-img-lazy-loading-not-11070 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/06\/Schulz-Klaus-Peter-Die-Mediaagenturen.jpg\" alt='Schulz-Klaus-Peter-Die Mediaagenturen' title='Schulz-Klaus-Peter-Die Mediaagenturen'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zvjyj-3255a482e2e0ae51380e50ba3af06bdd\">\n#top .av_textblock_section.av-mq7zvjyj-3255a482e2e0ae51380e50ba3af06bdd .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-mq7zvjyj-3255a482e2e0ae51380e50ba3af06bdd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Klaus-Peter Schulz<\/strong><br \/>\nDie Mediaagenturen<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-7q9aqq-9a4e231d8297d492b0e2f807ff6fd3b6 av_one_fourth  avia-builder-el-39  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq806w6u-0a92be493e2d2c1959226829294c14bd\">\n.avia-image-container.av-mq806w6u-0a92be493e2d2c1959226829294c14bd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mq806w6u-0a92be493e2d2c1959226829294c14bd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mq806w6u-0a92be493e2d2c1959226829294c14bd av-styling- avia-align-center  avia-builder-el-40  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11057 avia-img-lazy-loading-not-11057 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/06\/Schloesser-Renat-RTL-Data.jpeg\" alt='Schl\u00f6sser-Renat-RTL Data' title='Schl\u00f6sser-Renat-RTL Data'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq7zw5wf-bc2f6e2b37d586eec214b238592c631b\">\n#top .av_textblock_section.av-mq7zw5wf-bc2f6e2b37d586eec214b238592c631b .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-mq7zw5wf-bc2f6e2b37d586eec214b238592c631b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Renate Schl\u00f6sser<\/strong><br \/>\nRTL Deutschland<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-6ll6eq-af6eb7ec5e74d548629257c94556bb36 main_color avia-section-default avia-no-border-styling  avia-builder-el-42  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7074'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-4y9req-54eca1fa190c5892407c7b9879348741 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Im Folgenden finden Sie das <a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/03\/Kriterienkatalog_The-Real-Impact_2026.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Formular zur Einreichung einer Studie<\/strong><\/a>. Bitte f\u00fcllen Sie alle 4 Pflichtkriterien vollst\u00e4ndig aus und erg\u00e4nzen Sie das Formular um erg\u00e4nzende Informationen zur Studie via Mail.<\/p>\n<p>Senden Sie zur Einreichung das ausgef\u00fcllte PDF bitte an:<\/p>\n<p><strong>Janina L\u00f6w<\/strong><br class=\"avia-permanent-lb\" \/><a href=\"ma&#105;&#108;&#116;&#x6f;&#x3a;&#x6a;&#x61;&#x6e;in&#97;&#46;&#108;&#x6f;&#x65;&#x77;&#x40;&#x64;fv&#99;&#103;&#46;&#x64;&#x65;\">&#x6a;&#97;n&#x69;&#x6e;&#97;&#46;&#x6c;&#x6f;&#101;w&#x40;&#x64;&#102;v&#x63;&#x67;&#46;d&#x65;<\/a><\/p>\n<p><strong>Einreichungsfrist: 16.06.2026<\/strong><\/p>\n<p>Die eingereichten Studien werden im Rahmen der Jurysitzung gepr\u00fcft, diskutiert und anhand des Kriterienkatalogs bewertet. Die Studie mit den meisten Jurypunkten in allen Kriterien hat zwischen dem <strong>01.10.2025<\/strong>\u00a0und dem <strong>01.08.2026<\/strong>\u00a0den gr\u00f6\u00dften Erkenntnisgewinn bei der Messung oder der Interpretation der Werbewirkung in Deutschland gebracht. Diese Studie wird am <strong>08.\/09. September 2026<\/strong>\u00a0im Rahmen des <strong>HORIZONT Werbewirkungsgipfels im Uni Campus Westend, Frankfurt am Main<\/strong> zum Gewinner gek\u00fcrt und erh\u00e4lt den \u201eTHE REAL IMPACT\u201c Award 2026.<\/p>\n<p>Wir freuen uns auf Ihre Einreichungen!<\/p>\n<\/div><\/section>\n<div  class='avia-button-wrap av-24nxb6-aeca65837ab03f0fd3c9fc476c94e290-wrap avia-button-left  avia-builder-el-44  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/04\/Kriterienkatalog_The-Real-Impact_2026.pdf'  class='avia-button av-24nxb6-aeca65837ab03f0fd3c9fc476c94e290 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-left avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Formular zur Einreichung\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue84d' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Formular zur Einreichung<\/span><\/a><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7074","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HORIZONT Werbewirkungsgipfel | The real Impact<\/title>\n<meta name=\"description\" content=\"Welche Initiative bringt die Werbewirkung in Deutschland voran?The real Impact Award 2026 \u2013 HORIZONT Werbewirkungsgipfel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/preisverleihung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HORIZONT Werbewirkungsgipfel 2018 - Programm\" \/>\n<meta property=\"og:description\" content=\"Der &quot;HORIZONT Werbewirkungsgipfel 2018&quot; informiert \u00fcber den aktuellen Stand und die Herausforderungen der Werbewirkungsforschung.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/preisverleihung\/\" \/>\n<meta property=\"og:site_name\" content=\"HORIZONT Werbewirkungsgipfel\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-11T07:12:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2024\/01\/wwg-2024-logo-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"708\" \/>\n\t<meta property=\"og:image:height\" content=\"325\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Deutscher Medienkongress 2018 - 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