{"id":9782,"date":"2025-02-17T15:13:43","date_gmt":"2025-02-17T14:13:43","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?page_id=9782"},"modified":"2025-02-17T15:38:11","modified_gmt":"2025-02-17T14:38:11","slug":"report","status":"publish","type":"page","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/report\/","title":{"rendered":"Report"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-3babad15f307f747732b28746dc0ca33\">\n.avia-section.av-av_section-3babad15f307f747732b28746dc0ca33{\nbackground-color:#f8f8f8;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-3babad15f307f747732b28746dc0ca33 main_color avia-section-default avia-no-shadow  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9782'><div class='entry-content-wrapper clearfix'>\n<article  class='iconbox iconbox_left av-av_icon_box-73c96ea2f894ba9aaf99ba89d15e25d3  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: Presseinformation: \u201eTHE REAL IMPACT\u201c - Gewinner des HORIZONT Werbewirkungs-Awards steht fest\"><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue84d' data-av_iconfont='entypo-fontello' title=\"Presseinformation: \u201eTHE REAL IMPACT\u201c - Gewinner des HORIZONT Werbewirkungs-Awards steht fest\" desc=\"Presseinformation: \u201eTHE REAL IMPACT\u201c - Gewinner des HORIZONT Werbewirkungs-Awards steht fest\" ><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" ><a href='https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2023\/10\/230927_HOR_The-Real-Impact_VH.pdf' title='Presseinformation: \u201eTHE REAL IMPACT\u201c - Gewinner des HORIZONT Werbewirkungs-Awards steht fest'  target=\"_blank\"  rel=\"noopener noreferrer\" >Presseinformation: \u201eTHE REAL IMPACT\u201c - Gewinner des HORIZONT Werbewirkungs-Awards steht fest<\/a><\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>26. September 2023<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article>\n<div class='flex_column_table av-av_three_fourth-cb3a36e75c8fcde530ffe4d2a387881a sc-av_three_fourth av-equal-height-column-flextable'><div  class='flex_column av-av_three_fourth-cb3a36e75c8fcde530ffe4d2a387881a av_three_fourth  avia-builder-el-2  el_after_av_icon_box  el_before_av_one_fourth  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-cc42ade2de63a617247aa2dc6ee49448\">\n#top .av-special-heading.av-av_heading-cc42ade2de63a617247aa2dc6ee49448{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-av_heading-cc42ade2de63a617247aa2dc6ee49448 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-cc42ade2de63a617247aa2dc6ee49448 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-cc42ade2de63a617247aa2dc6ee49448 av-special-heading-h3 blockquote modern-quote  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HORIZONT THE REAL IMPACT<\/h3><div class='av-subheading av-subheading_below'><p>Welche Initiative bringt die Werbewirkung in Deutschland voran?<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-97ceb4ea681f36a5d4bfcadccdd7d295 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Erstmalig fand die Preisverleihung \u201eThe real Impact 2022\u201c im Rahmen des HORIZONT Werbewirkungsgipfels statt. Eine namhafte Jury zeichnete die beste Initiative (Studie) aus, die im vergangenen Jahr den gr\u00f6\u00dften Erkenntnisgewinn bei der Messung oder der Interpretation von Werbewirkung in Deutschland gebracht hat!<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-164f633156539422510f989736e56bc3\">\n.flex_column.av-av_one_fourth-164f633156539422510f989736e56bc3{\npadding:20px 0 20px 0;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-av_one_fourth-164f633156539422510f989736e56bc3 av_one_fourth  avia-builder-el-5  el_after_av_three_fourth  el_before_av_one_full  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-7ffd13f084e799f8ea88b2191329442a\">\n.avia-image-container.av-av_image-7ffd13f084e799f8ea88b2191329442a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-7ffd13f084e799f8ea88b2191329442a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-7ffd13f084e799f8ea88b2191329442a av-styling- av-img-linked avia-align-center  avia-builder-el-6  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/preisverleihung\/\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='Award'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8739 avia-img-lazy-loading-not-8739 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2023\/09\/Award.jpg\" alt='' title='Award'  height=\"400\" width=\"500\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='flex_column av-av_one_full-a93934ecd89fbb8a9566d39e89cd3725 av_one_full  avia-builder-el-7  el_after_av_one_fourth  avia-builder-el-last  first flex_column_div  column-top-margin'     ><p><section  class='av_textblock_section av-av_textblock-97ceb4ea681f36a5d4bfcadccdd7d295 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>The real Impact<\/strong> \u2013 heutzutage lassen sich immer mehr Daten sammeln. Aber wie k\u00f6nnen diese f\u00fcr die Messung und Interpretation von Werbewirkung aussagef\u00e4hige Ergebnisse liefern? Wer in Werbung investiert, m\u00f6chte erfahren, ob die kostspieligen Werbema\u00dfnahmen bei der anvisierten Zielgruppe auch ankommen und zum gew\u00fcnschten Kommunikationsziel (wie Markenbekanntheit, Image, Abverk\u00e4ufe und Leads) beitragen. Werbewirkungsforschung liefert entsprechende Erkenntnisse f\u00fcrs Marketing. Und damit bessere Voraussetzungen, um Kampagnen mit optimaler Werbewirkung zu konzipieren.<\/p>\n<p><em>Dabei stehen eine Vielzahl an Studien immer mehr Werbe- und Kommunikationsm\u00f6glichkeiten gegen\u00fcber. Doch welche Studie bringt welchen Impact in der Praxis?<\/em><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-av_button-6488c915bef42cca61eb478716d6a525-wrap avia-button-left  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/preisverleihung-2022\/'  class='avia-button av-av_button-6488c915bef42cca61eb478716d6a525 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-left avia-color-theme-color-highlight'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Jury\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Jury<\/span><\/a><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9782","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Report | HORIZONT Werbewirkungsgipfel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/report\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report | HORIZONT Werbewirkungsgipfel\" \/>\n<meta property=\"og:url\" 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