{"id":10029,"date":"2025-04-28T09:30:51","date_gmt":"2025-04-28T07:30:51","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=10029"},"modified":"2025-05-06T09:47:39","modified_gmt":"2025-05-06T07:47:39","slug":"prof-dr-carsten-baumgarth","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/prof-dr-carsten-baumgarth\/","title":{"rendered":"Prof. Dr. Carsten Baumgarth"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10029'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-7bbfe10a4883eb601b54b09b531a014f\">\n.avia-image-container.av-7m48zb-7bbfe10a4883eb601b54b09b531a014f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-7bbfe10a4883eb601b54b09b531a014f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-7bbfe10a4883eb601b54b09b531a014f av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10045 avia-img-lazy-loading-not-10045 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2025\/04\/Carsten_Baumgarth_2019-web.jpg\" alt='' title='Carsten_Baumgarth_2019-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jid7safz-97ec2f18ae46bb9a29b110437c3c1d10\">\n#top .av-special-heading.av-jid7safz-97ec2f18ae46bb9a29b110437c3c1d10{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jid7safz-97ec2f18ae46bb9a29b110437c3c1d10 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jid7safz-97ec2f18ae46bb9a29b110437c3c1d10 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jid7safz-97ec2f18ae46bb9a29b110437c3c1d10 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Prof. Dr. Carsten Baumgarth<\/h2><div class='av-subheading av-subheading_below'><p>Professor f\u00fcr Markenf\u00fchrung<br \/>\nHochschule f\u00fcr Wirtschaft und Recht Berlin<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-c29d7ca1b84d1d6eed71f78c01eb1758 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>studierte, promovierte und habilitierte an der Universit\u00e4t Siegen. Von 2006 bis 2010 war er<\/p>\n<p>als Associate-Professor an der Marmara Universit\u00e4t Istanbul (T\u00fcrkei) t\u00e4tig. Seit 2010 ist er<\/p>\n<p>Professor f\u00fcr Markenf\u00fchrung an der HWR Berlin. Er ist dar\u00fcber hinaus Adjunct Professor an<\/p>\n<p>der Ho-Chi-Minh-City University und Research Fellow an der University of Economics (UEH)<\/p>\n<p>(beide Vietnam).<\/p>\n<p>Er hat bislang rund 500 Publikationen mit den Schwerpunkten Marke, B-to-B-Marketing,<\/p>\n<p>Kulturmarketing und Empirische Forschung publiziert. U. a. sind seine Forschungen in <em>Journal<\/em><\/p>\n<p><em>of Business Research, Industrial Marketing Management, European Journal of Marketing<\/em>,<\/p>\n<p><em>Journal of Marketing Communications<\/em>, <em>Journal of Brand Management<\/em>, <em>Journal of Product and<\/em><\/p>\n<p><em>Brand Management <\/em>und <em>Marketing ZFP <\/em>erschienen. Dar\u00fcber hinaus ist er Verfasser des<\/p>\n<p>Standardlehrbuches Markenpolitik (4. Auflage, 2014) und des Herausgeberwerkes B-to-BMarkenf\u00fchrung<\/p>\n<p>(2. Auflage, 2018). Seine Forschungen sind mehrfach mit Best Paper Awards<\/p>\n<p>ausgezeichnet worden.<\/p>\n<p>Er ist Mitgr\u00fcnder des Instituts f\u00fcr Nachhaltigkeit, Mitgr\u00fcnder und Vorstandsvositzender des<\/p>\n<p>Expertenrats Technologiemarken e.V., Kopf hinter dem Instagram-Wissenschaftskanal<\/p>\n<p>\u201eBr\u00fcckenbau Marke\u201c und Co-Host der \u201eKI-Garage f\u00fcr Marken\u201c.<\/p>\n<p>Weitere Informationen: www.cbaumgarth.net<\/p>\n<p>Instagram: @prof.baumgarth<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hochschule f\u00fcr Wirtschaft und Recht Berlin<\/p>\n","protected":false},"author":7,"featured_media":10045,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[24],"class_list":["post-10029","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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