{"id":10296,"date":"2025-07-14T14:45:36","date_gmt":"2025-07-14T12:45:36","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=10296"},"modified":"2025-07-14T14:45:36","modified_gmt":"2025-07-14T12:45:36","slug":"steffen-kutzner","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/steffen-kutzner\/","title":{"rendered":"Steffen Kutzner"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10296'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-adaf8125e13c4b9f730de08f38f0538b\">\n.avia-image-container.av-7m48zb-adaf8125e13c4b9f730de08f38f0538b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-adaf8125e13c4b9f730de08f38f0538b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-adaf8125e13c4b9f730de08f38f0538b av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10297 avia-img-lazy-loading-not-10297 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2025\/07\/Steffen_Kutzner_KANTAR-web.jpg\" alt='' title='Steffen_Kutzner_KANTAR-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jid7safz-ad5b4d50021126a67ba921c22c4aea33\">\n#top .av-special-heading.av-jid7safz-ad5b4d50021126a67ba921c22c4aea33{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jid7safz-ad5b4d50021126a67ba921c22c4aea33 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jid7safz-ad5b4d50021126a67ba921c22c4aea33 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jid7safz-ad5b4d50021126a67ba921c22c4aea33 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Steffen Kutzner<\/h2><div class='av-subheading av-subheading_below'><p>Director Media &amp; Creative<br \/>\nKantar Deutschland<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-c29d7ca1b84d1d6eed71f78c01eb1758 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Steffen Kutzner arbeitet als Client Director im Bereich Media and Creative bei Kantar Deutschland. Seine Leidenschaft gilt der strategischen und datengest\u00fctzten Beratung der Kantar-Kunden zu Mediastrategien und Markenf\u00fchrung.<\/p>\n<p>In unterschiedlichen Positionen hat er in den letzten 20 Jahren u.a. Teams und Abteilungen gef\u00fchrt, mit Fokus auf der Messung von Werbewirkung und Markenentwicklung. Er unterst\u00fctzt die Kantar-Kunden \u2013 national und international &#8211; mit seiner Beratung durch den gesamten Kommunikationszyklus zur Beantwortung der zentralen Marketingfragen. Dazu geh\u00f6rt die Beratung bei der Entwicklung und Optimierung von kreativen Assets, der Einsatz relevanter Medienstrategien und die Messung des ROI von Kampagnen und Kan\u00e4len. Er hat Soziologie und Volkswirtschaftslehre in Frankfurt und London studiert.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kantar Deutschland<\/p>\n","protected":false},"author":7,"featured_media":10297,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[24],"class_list":["post-10296","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Steffen Kutzner | HORIZONT Werbewirkungsgipfel<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steffen Kutzner | HORIZONT Werbewirkungsgipfel\" \/>\n<meta property=\"og:description\" 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