{"id":10805,"date":"2026-03-17T12:51:54","date_gmt":"2026-03-17T11:51:54","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=10805"},"modified":"2026-03-17T12:51:54","modified_gmt":"2026-03-17T11:51:54","slug":"prof-dr-lisa-charlotte-wolter","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/prof-dr-lisa-charlotte-wolter\/","title":{"rendered":"Prof. Dr. Lisa-Charlotte Wolter"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10805'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-c6b2b8e19982c66aa23a223710803468\">\n.avia-image-container.av-7m48zb-c6b2b8e19982c66aa23a223710803468 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-c6b2b8e19982c66aa23a223710803468 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-c6b2b8e19982c66aa23a223710803468 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10806 avia-img-lazy-loading-not-10806 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/03\/Wolter-Lisa-IU.jpg\" alt='Wolter-Lisa-IU' title='Wolter-Lisa-IU'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jid7safz-65344bdb4f0fe3338be952fc4a0114de\">\n#top .av-special-heading.av-jid7safz-65344bdb4f0fe3338be952fc4a0114de{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jid7safz-65344bdb4f0fe3338be952fc4a0114de .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jid7safz-65344bdb4f0fe3338be952fc4a0114de .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jid7safz-65344bdb4f0fe3338be952fc4a0114de av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Prof. Dr. Lisa-Charlotte Wolter<\/h2><div class='av-subheading av-subheading_below'><p>Professorin &amp; Studiengangsleitung Online Marketing &amp; Customer Centricity sowie Head of RCSMM an der IU<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-ceb6356a032be2be48a88c0640878800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Prof. Dr. Lisa-Charlotte Wolter ist Studiengangsleiterin Online Marketing und Customer Centricity an der IU International University of Applied Sciences und leitet das Research Center for Sustainable Media &amp; Marketing (RCSMM). In ihrer Forschung besch\u00e4ftigt sie sich mit Media- und Consumer-Engagement-Prozessen sowie mit damit zusammenh\u00e4ngenden Faktoren wie\u00a0Kontext, Aufmerksamkeit oder Emotionen. Dabei untersucht sie u.a., wie Medienumfelder und Nutzungssituationen die Wahrnehmung und Verarbeitung von Markenkommunikation pr\u00e4gen. Ihre Arbeit verbindet Ans\u00e4tze aus Medien\u00f6konomie, Konsumentenforschung und Responsible Marketing. Am RCSMM entwickelt sie gemeinsam mit einem interdisziplin\u00e4ren Forschungsteam value-basierte Managementans\u00e4tzen f\u00fcr die Medien- und Werbeindustrie. Im Rahmen des Research Centers werden etablierte Ans\u00e4tze der Werbewirkungsforschung mit ESG-Managementans\u00e4tzen verkn\u00fcpft. Ziel ist es, Erkenntnisse der Wirkungsforschung mit Perspektiven aus Resilienzforschung oder Innovationsmanagement zu verbinden, um verantwortungsvollere Entscheidungen im Marketing- und Medienmanagement zu erm\u00f6glichen.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>IU<\/p>\n","protected":false},"author":7,"featured_media":10806,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[25,26],"class_list":["post-10805","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2026","portfolio_entries-referent-feature-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prof. Dr. Lisa-Charlotte Wolter | HORIZONT Werbewirkungsgipfel<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" 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