{"id":10927,"date":"2026-05-11T15:01:51","date_gmt":"2026-05-11T13:01:51","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=10927"},"modified":"2026-05-11T15:03:01","modified_gmt":"2026-05-11T13:03:01","slug":"claudia-gelbe","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/claudia-gelbe\/","title":{"rendered":"Claudia Gelbe"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10927'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-57a6367357bc2c1cd1baf96078248e6c\">\n.avia-image-container.av-7m48zb-57a6367357bc2c1cd1baf96078248e6c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-57a6367357bc2c1cd1baf96078248e6c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-57a6367357bc2c1cd1baf96078248e6c av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10928 avia-img-lazy-loading-not-10928 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/05\/Gelbe-Claudia-Toluna-web.jpg\" alt='' title='Gelbe-Claudia-Toluna-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jid7safz-ae91d82a4c08a0633f1811aa543dadf0\">\n#top .av-special-heading.av-jid7safz-ae91d82a4c08a0633f1811aa543dadf0{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jid7safz-ae91d82a4c08a0633f1811aa543dadf0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jid7safz-ae91d82a4c08a0633f1811aa543dadf0 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jid7safz-ae91d82a4c08a0633f1811aa543dadf0 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Claudia Gelbe<\/h2><div class='av-subheading av-subheading_below'><p>Managing Director DACH<br \/>\nToluna | MetrixLab | Harris Interactive<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-ceb6356a032be2be48a88c0640878800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Claudia Gelbe<\/strong>\u00a0ist Managing Director DACH bei Toluna | MetrixLab | Harris Interactive. Seit 25 Jahren ber\u00e4t sie nationale und internationale Unternehmen zu strategischen Markt\u2011, Marken- und Kommunikationsentscheidungen. Als Sparringspartnerin f\u00fcr F\u00fchrungsteams verbindet sie tiefes Methodenwissen der Marktforschung mit innovativen, KI\u2011gest\u00fctzten Ans\u00e4tzen \u2013 von synthetischen Personas bis zu neuen Formen der Entscheidungsintelligenz. Ihr Fokus liegt darauf, komplexe Daten in klare Handlungsimpulse zu \u00fcbersetzen und Organisationen schneller, sicherer und skalierbarer entscheidungsf\u00e4hig zu machen. Sie engagiert sich als Speakerin, Jurorin und Dozentin und gestaltet aktiv die Zukunft der Insights\u2011 und Beratungsbranche.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Toluna | MetrixLab | Harris Interactive<\/p>\n","protected":false},"author":7,"featured_media":10928,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[7,14,25],"class_list":["post-10927","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2019","portfolio_entries-referent-2022","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Claudia Gelbe | HORIZONT Werbewirkungsgipfel<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" 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