{"id":10949,"date":"2026-05-18T15:07:05","date_gmt":"2026-05-18T13:07:05","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=10949"},"modified":"2026-05-18T15:07:05","modified_gmt":"2026-05-18T13:07:05","slug":"leonard-engler","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/leonard-engler\/","title":{"rendered":"Leonard Engler"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10949'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-32d096b8ec1f76e51ca7e74d8bf601da\">\n.avia-image-container.av-7m48zb-32d096b8ec1f76e51ca7e74d8bf601da img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-32d096b8ec1f76e51ca7e74d8bf601da .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-32d096b8ec1f76e51ca7e74d8bf601da av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10951 avia-img-lazy-loading-not-10951 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/05\/Leonard-Engler-concept-m-web.jpg\" alt='' title='Leonard Engler-concept m-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jid7safz-798e8fd3a78c8156249367b68fbcca46\">\n#top .av-special-heading.av-jid7safz-798e8fd3a78c8156249367b68fbcca46{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jid7safz-798e8fd3a78c8156249367b68fbcca46 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jid7safz-798e8fd3a78c8156249367b68fbcca46 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jid7safz-798e8fd3a78c8156249367b68fbcca46 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Leonard Engler<\/h2><div class='av-subheading av-subheading_below'><p>Senior Research Consultant<br \/>\nconcept m<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-ceb6356a032be2be48a88c0640878800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Leonard Engler ist Wirtschaftspsychologe und qualitativer Marktforscher. Als Tiefenpsychologe untersucht er die unbewussten Strukturen, die unser Konsum- und Medienverhalten steuern, die unser Markenerleben pr\u00e4gen und die nachhaltige Markenverankerung durch TV erm\u00f6glichen.<\/p>\n<p>Neben seiner Institutsarbeit lehrt und forscht er an der BSP Business and Law School im Studiengang Wirtschaftspsychologie, wo er nicht nur das tiefenpsychologische Methodenarsenal weiterentwickelt, sondern auch im st\u00e4ndigen Kontakt zur Gen Z steht und mit gro\u00dfer Neugier deren Konsum- und Medienverhalten beobachtet.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>concept m<\/p>\n","protected":false},"author":7,"featured_media":10951,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[25],"class_list":["post-10949","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is 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