{"id":10971,"date":"2026-05-22T13:49:28","date_gmt":"2026-05-22T11:49:28","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=10971"},"modified":"2026-05-22T13:49:28","modified_gmt":"2026-05-22T11:49:28","slug":"wera-eisenmann","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/wera-eisenmann\/","title":{"rendered":"Wera Eisenmann"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10971'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-f93d35a85f183391af9d8f22e0f7e9c8\">\n.avia-image-container.av-7m48zb-f93d35a85f183391af9d8f22e0f7e9c8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-f93d35a85f183391af9d8f22e0f7e9c8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-f93d35a85f183391af9d8f22e0f7e9c8 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10961 avia-img-lazy-loading-not-10961 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/05\/Eisenmann-Wera-ING-Deutschland-web.jpg\" alt='' title='Eisenmann-Wera-ING Deutschland-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jid7safz-b212752a15365f389438cc67be655f8a\">\n#top .av-special-heading.av-jid7safz-b212752a15365f389438cc67be655f8a{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jid7safz-b212752a15365f389438cc67be655f8a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jid7safz-b212752a15365f389438cc67be655f8a .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jid7safz-b212752a15365f389438cc67be655f8a av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Wera Eisenmann<\/h2><div class='av-subheading av-subheading_below'><p>Brand Management Expert<br \/>\nING Deutschland<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-ceb6356a032be2be48a88c0640878800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Wera Eisenmann ist im Marketing der ING Deutschland t\u00e4tig und verantwortet dort die Mediastrategie sowie die kanal\u00fcbergreifende Mediaplanung. Seit mehr als 20 Jahren bewegt sie sich im Mediabereich und verbindet darin analytische Pr\u00e4zision mit strategischer Kreativit\u00e4t.<\/p>\n<p>F\u00fcr Wera liegt die Faszination von Media in der Verbindung aus Zahlenwelt und Intuition \u2013 Daten liefern Orientierung und die Basis, doch erst Herz und Verstand formen daraus eine wirkungsvolle Strategie.<\/p>\n<p>Neue Medienlandschaften sieht sie als Chance, Ideen zu testen und innovative Wege auszuprobieren.<\/p>\n<p>Am Ende sollen die St\u00e4rken einzelner Medien ein stimmiges Gesamtbild liefern, das messbar funktioniert und die Marke nach vorne bringt.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ING Deutschland<\/p>\n","protected":false},"author":7,"featured_media":10961,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[25],"class_list":["post-10971","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wera Eisenmann | HORIZONT Werbewirkungsgipfel<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wera Eisenmann | HORIZONT Werbewirkungsgipfel\" \/>\n<meta property=\"og:description\" content=\"ING Deutschland\" \/>\n<meta property=\"og:url\" content=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/wera-eisenmann\/\" \/>\n<meta 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