{"id":10980,"date":"2026-06-11T09:26:09","date_gmt":"2026-06-11T07:26:09","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=10980"},"modified":"2026-06-11T09:26:09","modified_gmt":"2026-06-11T07:26:09","slug":"max-lederer","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/max-lederer\/","title":{"rendered":"Max Lederer"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10980'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-1a4b0d75837a30146f15542122ceb3a1\">\n.avia-image-container.av-7m48zb-1a4b0d75837a30146f15542122ceb3a1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-1a4b0d75837a30146f15542122ceb3a1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-1a4b0d75837a30146f15542122ceb3a1 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11083 avia-img-lazy-loading-not-11083 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/06\/Lederer-Max-JvM-web.png\" alt='' title='Lederer-Max-JvM-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jid7safz-856854d721e64fa97f8c2bdb6ec89043\">\n#top .av-special-heading.av-jid7safz-856854d721e64fa97f8c2bdb6ec89043{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jid7safz-856854d721e64fa97f8c2bdb6ec89043 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jid7safz-856854d721e64fa97f8c2bdb6ec89043 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jid7safz-856854d721e64fa97f8c2bdb6ec89043 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Max Lederer<\/h2><div class='av-subheading av-subheading_below'><p>Chief Innovation Officer<br \/>\nJung von Matt<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-ceb6356a032be2be48a88c0640878800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Max Lederer ist Chief Innovation Officer bei der unabh\u00e4ngigen und internationalen Agenturgruppe Jung von Matt mit B\u00fcros in Beijing, Berlin, Hamburg, London, Los Angeles, M\u00fcnchen, Seoul, Shanghai, Wien und Z\u00fcrich. In dieser Rolle verantwortet er ma\u00dfgeblich den Bereich Innovation und treibt den Wandel innerhalb der Agenturgruppe aktiv voran.<\/p>\n<p>Sein besonderes Interesse gilt der Schnittstelle zwischen Technologie und Markenkommunikation. Mit gro\u00dfer Leidenschaft erkundet er neue digitale M\u00f6glichkeiten, um Marken in der heutigen Aufmerksamkeits\u00f6konomie erfolgreich zu positionieren. Ob durch die Entwicklung von Metaverse- und Gamingerlebnissen oder das Training KI-basierter Markenl\u00f6sungen &#8211; Max verfolgt stets das Ziel, kreative Exzellenz mit technologischer Innovation zu verbinden.<\/p>\n<p>Mit einem Hintergrund im Grafikdesign und \u00fcber 20 Jahren Erfahrung in digitaler Werbung, Plattform- und Service-Entwicklung verf\u00fcgt Max \u00fcber umfassende Expertise in der strategischen Markenf\u00fchrung. Sein Schwerpunkt liegt dabei auf Technologie-, Luxus- und Automobilmarken. F\u00fcr internationale Kunden wie BMW, Hyundai, Bosch und Montblanc hat er mehrfach ausgezeichnete Kampagnen und innovative Kommunikationsl\u00f6sungen realisiert.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jung von Matt<\/p>\n","protected":false},"author":7,"featured_media":11083,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[25],"class_list":["post-10980","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Max Lederer | HORIZONT Werbewirkungsgipfel<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Max Lederer | HORIZONT Werbewirkungsgipfel\" \/>\n<meta property=\"og:description\" content=\"Jung von Matt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/max-lederer\/\" \/>\n<meta property=\"og:site_name\" content=\"HORIZONT Werbewirkungsgipfel\" \/>\n<meta property=\"og:image\" content=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/06\/Lederer-Max-JvM-web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/max-lederer\\\/\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/max-lederer\\\/\",\"name\":\"Max Lederer | HORIZONT Werbewirkungsgipfel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/max-lederer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/max-lederer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Lederer-Max-JvM-web.png\",\"datePublished\":\"2026-06-11T07:26:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/max-lederer\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/max-lederer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/max-lederer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Lederer-Max-JvM-web.png\",\"contentUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Lederer-Max-JvM-web.png\",\"width\":400,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/max-lederer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Max Lederer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#website\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/\",\"name\":\"HORIZONT Werbewirkungsgipfel\",\"description\":\"Der Jahrestreff f\u00fcr Werbetreibende, Agenturvertreter:innen und Vermarkter!\",\"publisher\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#organization\"},\"alternateName\":\"HORIZONT WWG\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#organization\",\"name\":\"HORIZONT Werbewirkungsgipfel\",\"alternateName\":\"HORIZONT WWG\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/insights-werbewirkungsgipfel-logo-animation.gif\",\"contentUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/insights-werbewirkungsgipfel-logo-animation.gif\",\"width\":800,\"height\":800,\"caption\":\"HORIZONT Werbewirkungsgipfel\"},\"image\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Max Lederer | HORIZONT Werbewirkungsgipfel","robots":{"index":"noindex","follow":"follow"},"og_locale":"de_DE","og_type":"article","og_title":"Max Lederer | HORIZONT Werbewirkungsgipfel","og_description":"Jung von Matt","og_url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/max-lederer\/","og_site_name":"HORIZONT Werbewirkungsgipfel","og_image":[{"width":400,"height":500,"url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/06\/Lederer-Max-JvM-web.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/max-lederer\/","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/max-lederer\/","name":"Max Lederer | HORIZONT Werbewirkungsgipfel","isPartOf":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#website"},"primaryImageOfPage":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/max-lederer\/#primaryimage"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/max-lederer\/#primaryimage"},"thumbnailUrl":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/06\/Lederer-Max-JvM-web.png","datePublished":"2026-06-11T07:26:09+00:00","breadcrumb":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/max-lederer\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/max-lederer\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/max-lederer\/#primaryimage","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/06\/Lederer-Max-JvM-web.png","contentUrl":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/06\/Lederer-Max-JvM-web.png","width":400,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/max-lederer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/"},{"@type":"ListItem","position":2,"name":"Max Lederer"}]},{"@type":"WebSite","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#website","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/","name":"HORIZONT Werbewirkungsgipfel","description":"Der Jahrestreff f\u00fcr Werbetreibende, Agenturvertreter:innen und Vermarkter!","publisher":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#organization"},"alternateName":"HORIZONT WWG","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#organization","name":"HORIZONT Werbewirkungsgipfel","alternateName":"HORIZONT WWG","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#\/schema\/logo\/image\/","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2024\/03\/insights-werbewirkungsgipfel-logo-animation.gif","contentUrl":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2024\/03\/insights-werbewirkungsgipfel-logo-animation.gif","width":800,"height":800,"caption":"HORIZONT Werbewirkungsgipfel"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio\/10980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/comments?post=10980"}],"version-history":[{"count":2,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio\/10980\/revisions"}],"predecessor-version":[{"id":11085,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio\/10980\/revisions\/11085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/media\/11083"}],"wp:attachment":[{"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/media?parent=10980"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/tags?post=10980"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio_entries?post=10980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}