{"id":11018,"date":"2026-06-08T13:05:08","date_gmt":"2026-06-08T11:05:08","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=11018"},"modified":"2026-06-08T13:05:08","modified_gmt":"2026-06-08T11:05:08","slug":"julia-straschil","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/julia-straschil\/","title":{"rendered":"Julia Straschil"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11018'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-bc9999717d6d5ec2f152ed5cb3b4c9c9\">\n.avia-image-container.av-7m48zb-bc9999717d6d5ec2f152ed5cb3b4c9c9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-bc9999717d6d5ec2f152ed5cb3b4c9c9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-bc9999717d6d5ec2f152ed5cb3b4c9c9 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11020 avia-img-lazy-loading-not-11020 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/06\/Straschil-Julia-McQueens-Flowers-web.png\" alt='' title='Straschil-Julia-McQueens-Flowers-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jid7safz-364e4d414b818e2667917cf08d5d756b\">\n#top .av-special-heading.av-jid7safz-364e4d414b818e2667917cf08d5d756b{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jid7safz-364e4d414b818e2667917cf08d5d756b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jid7safz-364e4d414b818e2667917cf08d5d756b .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jid7safz-364e4d414b818e2667917cf08d5d756b av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Julia Straschil<\/h2><div class='av-subheading av-subheading_below'><p>CEO<br \/>\nMcQueens Flowers AG<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-ceb6356a032be2be48a88c0640878800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Julia Straschil ist CEO der McQueens Flowers AG und internationale Marken- und Transformationsexpertin mit \u00fcber 20 Jahren Erfahrung in Business Growth, Markenf\u00fchrung, Innovations- sowie Organisations- und Mitarbeiterentwicklung.<\/p>\n<p>Sie verantwortete globale Marken- und Marketingagenden unter anderem bei Playmobil und Capri-Sun \u2013 mit Erfahrung und Impact in \u00fcber 110 L\u00e4ndern weltweit. Weitere Stationen ihrer Karriere umfassen PepsiCo, Hero, Intersnack, Kraft Foods, Kellogg\u2019s und die OTTO Group in Hongkong.<\/p>\n<p>In Zeiten von AI entstehen Inhalte schneller als je zuvor. Umso wichtiger wird starke Markenf\u00fchrung: ein verbindliches Leitbild, das Strategie, Kommunikation, Produkt, Vertrieb und Kultur auf ein gemeinsames Ziel ausrichtet.<\/p>\n<p>F\u00fcr Julia ist Marke keine reine Marketingdisziplin, sondern CEO-Verantwortung \u2013 ein zentraler Hebel f\u00fcr Orientierung, Wachstum und nachhaltige Unternehmenswirkung.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>McQueens Flowers AG<\/p>\n","protected":false},"author":7,"featured_media":11020,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[25],"class_list":["post-11018","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Julia Straschil | HORIZONT Werbewirkungsgipfel<\/title>\n<meta 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