{"id":11073,"date":"2026-06-11T09:17:18","date_gmt":"2026-06-11T07:17:18","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=11073"},"modified":"2026-06-11T09:18:31","modified_gmt":"2026-06-11T07:18:31","slug":"maximilian-aigner","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/maximilian-aigner\/","title":{"rendered":"Maximilian Aigner"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11073'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-f0b205ce45ecf9c1bb3c36e4a558b499\">\n.avia-image-container.av-7m48zb-f0b205ce45ecf9c1bb3c36e4a558b499 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-f0b205ce45ecf9c1bb3c36e4a558b499 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-f0b205ce45ecf9c1bb3c36e4a558b499 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11074 avia-img-lazy-loading-not-11074 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/06\/Aigner-Maximilian-Payback-web.png\" alt='' title='Aigner-Maximilian-Payback-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jid7safz-873b699956b0a4ec952d4b59c52aa5c2\">\n#top .av-special-heading.av-jid7safz-873b699956b0a4ec952d4b59c52aa5c2{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jid7safz-873b699956b0a4ec952d4b59c52aa5c2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jid7safz-873b699956b0a4ec952d4b59c52aa5c2 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jid7safz-873b699956b0a4ec952d4b59c52aa5c2 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Maximilian Aigner<\/h2><div class='av-subheading av-subheading_below'><p>Lead Sales &amp; New Business FMCG<br \/>\nPAYBACK<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-ceb6356a032be2be48a88c0640878800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Maximilian Aigner ist Lead Sales &amp; New Business FMCG bei PAYBACK.\u00a0Sein Fokus liegt auf der Entwicklung datengetriebener Wachstumsstrategien f\u00fcr Markenhersteller sowie der Verkn\u00fcpfung von Customer Insights, Loyalty und Retail Media. Mit mehr als zw\u00f6lf Jahren Erfahrung in Enterprise Sales, Business Development und CRM begleitet er Unternehmen dabei, Kunden besser zu verstehen, Marketinginvestitionen effizienter einzusetzen und nachhaltige Gesch\u00e4ftserfolge zu erzielen. Zuvor war er in leitenden Vertriebsfunktionen bei Bertelsmann Marketing Services, taico und panadress t\u00e4tig.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Payback<\/p>\n","protected":false},"author":7,"featured_media":11074,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[26],"class_list":["post-11073","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-feature-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximilian Aigner | HORIZONT Werbewirkungsgipfel<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximilian Aigner | HORIZONT Werbewirkungsgipfel\" \/>\n<meta property=\"og:description\" content=\"Payback\" \/>\n<meta property=\"og:url\" content=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/maximilian-aigner\/\" \/>\n<meta property=\"og:site_name\" content=\"HORIZONT Werbewirkungsgipfel\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-11T07:18:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/06\/Aigner-Maximilian-Payback-web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/maximilian-aigner\\\/\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/maximilian-aigner\\\/\",\"name\":\"Maximilian Aigner | HORIZONT Werbewirkungsgipfel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/maximilian-aigner\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/maximilian-aigner\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Aigner-Maximilian-Payback-web.png\",\"datePublished\":\"2026-06-11T07:17:18+00:00\",\"dateModified\":\"2026-06-11T07:18:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/maximilian-aigner\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/maximilian-aigner\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/maximilian-aigner\\\/#primaryimage\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Aigner-Maximilian-Payback-web.png\",\"contentUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Aigner-Maximilian-Payback-web.png\",\"width\":400,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/maximilian-aigner\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Maximilian Aigner\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#website\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/\",\"name\":\"HORIZONT Werbewirkungsgipfel\",\"description\":\"Der Jahrestreff f\u00fcr Werbetreibende, Agenturvertreter:innen und Vermarkter!\",\"publisher\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#organization\"},\"alternateName\":\"HORIZONT WWG\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#organization\",\"name\":\"HORIZONT Werbewirkungsgipfel\",\"alternateName\":\"HORIZONT WWG\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/insights-werbewirkungsgipfel-logo-animation.gif\",\"contentUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/insights-werbewirkungsgipfel-logo-animation.gif\",\"width\":800,\"height\":800,\"caption\":\"HORIZONT Werbewirkungsgipfel\"},\"image\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Maximilian Aigner | HORIZONT Werbewirkungsgipfel","robots":{"index":"noindex","follow":"follow"},"og_locale":"de_DE","og_type":"article","og_title":"Maximilian Aigner | HORIZONT Werbewirkungsgipfel","og_description":"Payback","og_url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/maximilian-aigner\/","og_site_name":"HORIZONT Werbewirkungsgipfel","article_modified_time":"2026-06-11T07:18:31+00:00","og_image":[{"width":400,"height":500,"url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/06\/Aigner-Maximilian-Payback-web.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/maximilian-aigner\/","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/maximilian-aigner\/","name":"Maximilian Aigner | HORIZONT Werbewirkungsgipfel","isPartOf":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#website"},"primaryImageOfPage":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/maximilian-aigner\/#primaryimage"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/maximilian-aigner\/#primaryimage"},"thumbnailUrl":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/06\/Aigner-Maximilian-Payback-web.png","datePublished":"2026-06-11T07:17:18+00:00","dateModified":"2026-06-11T07:18:31+00:00","breadcrumb":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/maximilian-aigner\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/maximilian-aigner\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/maximilian-aigner\/#primaryimage","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/06\/Aigner-Maximilian-Payback-web.png","contentUrl":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/06\/Aigner-Maximilian-Payback-web.png","width":400,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/maximilian-aigner\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/"},{"@type":"ListItem","position":2,"name":"Maximilian Aigner"}]},{"@type":"WebSite","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#website","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/","name":"HORIZONT Werbewirkungsgipfel","description":"Der Jahrestreff f\u00fcr Werbetreibende, Agenturvertreter:innen und Vermarkter!","publisher":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#organization"},"alternateName":"HORIZONT WWG","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#organization","name":"HORIZONT Werbewirkungsgipfel","alternateName":"HORIZONT WWG","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#\/schema\/logo\/image\/","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2024\/03\/insights-werbewirkungsgipfel-logo-animation.gif","contentUrl":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2024\/03\/insights-werbewirkungsgipfel-logo-animation.gif","width":800,"height":800,"caption":"HORIZONT Werbewirkungsgipfel"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio\/11073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/comments?post=11073"}],"version-history":[{"count":2,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio\/11073\/revisions"}],"predecessor-version":[{"id":11080,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio\/11073\/revisions\/11080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/media\/11074"}],"wp:attachment":[{"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/media?parent=11073"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/tags?post=11073"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio_entries?post=11073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}