{"id":11339,"date":"2026-08-04T16:39:13","date_gmt":"2026-08-04T14:39:13","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=11339"},"modified":"2026-08-04T16:39:13","modified_gmt":"2026-08-04T14:39:13","slug":"hanna-maschke","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/hanna-maschke\/","title":{"rendered":"Hanna Maschke"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11339'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-129df0547857f7405720a45e61919837\">\n.avia-image-container.av-7m48zb-129df0547857f7405720a45e61919837 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-129df0547857f7405720a45e61919837 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-129df0547857f7405720a45e61919837 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11340 avia-img-lazy-loading-not-11340 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/08\/Maschke-Hanna-ING-Deutschland.jpg\" alt='Maschke-Hanna-ING Deutschland' title='Maschke-Hanna-ING Deutschland'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jid7safz-5760f383476c6911a0d5f1a015e14fb9\">\n#top .av-special-heading.av-jid7safz-5760f383476c6911a0d5f1a015e14fb9{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jid7safz-5760f383476c6911a0d5f1a015e14fb9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jid7safz-5760f383476c6911a0d5f1a015e14fb9 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jid7safz-5760f383476c6911a0d5f1a015e14fb9 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Hanna Maschke<\/h2><div class='av-subheading av-subheading_below'><p>Expertise Lead Advertising &amp; Media<br \/>\nING Deutschland<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-ceb6356a032be2be48a88c0640878800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Hanna Maschke ist Expertise Lead Advertising &amp; Media bei der ING Deutschland. Seit \u00fcber 20 Jahren bewegt sie sich an der Schnittstelle von Marke, Kommunikation, Media und digitalem Marketing. Nach Stationen bei\u00a0neckermann.de, CosmosDirekt und computeruniverse verantwortet sie heute die werbliche Kommunikation und strategische Mediaplanung der ING. Ihr Fokus liegt auf datengetriebenem Marketing sowie darauf, starke Marken, kreative Kommunikation und Growth-Strategien miteinander zu verbinden, um nachhaltiges Wachstum und messbare Gesch\u00e4ftsergebnisse zu erzielen. Dabei treibt sie die Weiterentwicklung moderner Marketingans\u00e4tze voran, die Markenst\u00e4rke und Business Impact gleicherma\u00dfen f\u00f6rdern.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ING Deutschland<\/p>\n","protected":false},"author":7,"featured_media":11340,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[23,25],"class_list":["post-11339","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2025-feature","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hanna Maschke | HORIZONT Werbewirkungsgipfel<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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