{"id":3047,"date":"2018-01-12T09:45:32","date_gmt":"2018-01-12T08:45:32","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=3047"},"modified":"2026-07-07T11:22:42","modified_gmt":"2026-07-07T09:22:42","slug":"maike-abel","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/maike-abel\/","title":{"rendered":"Maike Abel"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3047'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-5afac5e0ec5e0edc3ddcd8bc9c0caeb8\">\n.avia-image-container.av-7m48zb-5afac5e0ec5e0edc3ddcd8bc9c0caeb8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-5afac5e0ec5e0edc3ddcd8bc9c0caeb8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-5afac5e0ec5e0edc3ddcd8bc9c0caeb8 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11150 avia-img-lazy-loading-not-11150 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2018\/01\/Abel-Maike-Nestle-web.png\" alt='' title='Abel-Maike-Nestle-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jid7safz-78e096ef7ee68f719c62b0eead864f5d\">\n#top .av-special-heading.av-jid7safz-78e096ef7ee68f719c62b0eead864f5d{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jid7safz-78e096ef7ee68f719c62b0eead864f5d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jid7safz-78e096ef7ee68f719c62b0eead864f5d .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jid7safz-78e096ef7ee68f719c62b0eead864f5d av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Maike Abel<\/h2><div class='av-subheading av-subheading_below'><p>Digital &amp; Corporate Marketing Director<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-ceb6356a032be2be48a88c0640878800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Maike Abel ist Digital &amp; Corporate Marketing Director der Nestl\u00e9 Deutschland AG und verantwortet das Marketing im Rahmen der digitalen Transformation. Ihr Fokus liegt auf Innovation, Automatisierung und der \u201eMarken-Gesundheit\u201c \u2013 mit ausgewogener Balance zwischen Performance und Brand Building. Ihre Karriere begann zun\u00e4chst auf Media-Agentur Seite und setzte sich sp\u00e4ter als Media Manager Europe bei Molkerei Theo M\u00fcller fort. 2012 wechselte sie zu Nestl\u00e9, dort zun\u00e4chst ins europ\u00e4ische Media Procurement und sp\u00e4ter \u00fcber mehrere Stationen in ihre heutige Rolle. Seit Mai 2025 ist sie zudem Vorstandsvorsitzende der OWM (Organisation Werbungtreibende im Markenverband).<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nestl\u00e9 Deutschland \/ OWM<\/p>\n","protected":false},"author":1,"featured_media":11150,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[11,14,25,12,26],"class_list":["post-3047","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2021","portfolio_entries-referent-2022","portfolio_entries-referent-2026","portfolio_entries-referent-feature-2021","portfolio_entries-referent-feature-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maike Abel | HORIZONT Werbewirkungsgipfel<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" 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