{"id":4802,"date":"2019-04-17T10:15:32","date_gmt":"2019-04-17T08:15:32","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=4802"},"modified":"2019-04-17T10:15:32","modified_gmt":"2019-04-17T08:15:32","slug":"olaf-hartmann","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/olaf-hartmann\/","title":{"rendered":"Olaf Hartmann"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4802'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-28365c157c1da3f25a8c0e0ed6a580f5\">\n.avia-image-container.av-7m48zb-28365c157c1da3f25a8c0e0ed6a580f5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-28365c157c1da3f25a8c0e0ed6a580f5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-28365c157c1da3f25a8c0e0ed6a580f5 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4803 avia-img-lazy-loading-not-4803 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2019\/04\/werbewirkungsgipfel-19-referenten-hartmann-olaf.jpg\" alt='' title='werbewirkungsgipfel-19-referenten-hartmann-olaf'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jukxxcy3-3826fbcecb306cc40a4ef739c5c6ff66\">\n#top .av-special-heading.av-jukxxcy3-3826fbcecb306cc40a4ef739c5c6ff66{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jukxxcy3-3826fbcecb306cc40a4ef739c5c6ff66 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jukxxcy3-3826fbcecb306cc40a4ef739c5c6ff66 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jukxxcy3-3826fbcecb306cc40a4ef739c5c6ff66 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Olaf Hartmann<\/h2><div class='av-subheading av-subheading_below'><p>Gesch\u00e4ftsf\u00fchrender Gesellschafter, Multisense Institut f\u00fcr sensorisches Marketing<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-5073956bd0d18dd46c522f4f2792365f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Olaf Hartmann ist gesch\u00e4ftsf\u00fchrender Gesellschafter des Multisense Instituts f\u00fcr sensorisches Marketing, Autor, Markenberater und Inhaber der Agentur Touchmore. Zusammen mit dem Konsumentenpsychologen Sebastian Haupt schuf er das ARIVA-Modell zur sensorischen Optimierung von Produktdesign, Markenkommunikation und Verkaufsprozessen. In ihrem Marketing Fachbuch \u201eTouch\u201c beschrieben sie 2014 erstmals das Wirkpotenzial des Haptik-Effekts im multisensorischen Marketing. Hartmann begann seine berufliche Laufbahn in der internationalen Werbung der Bayer AG, war sieben Jahre lang Referent am Institut f\u00fcr Betriebswirtschaft der Universit\u00e4t Sankt Gallen und ist seit 2019 Mitglied im Kuratorium der Gesellschaft zur Erforschung des Markenwesens.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Multisense Institut f\u00fcr sensorisches Marketing<\/p>\n","protected":false},"author":1,"featured_media":4803,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[8],"class_list":["post-4802","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-feature-2019"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Olaf Hartmann | HORIZONT Werbewirkungsgipfel<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" 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