{"id":5687,"date":"2020-07-21T15:26:52","date_gmt":"2020-07-21T13:26:52","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=5687"},"modified":"2025-06-02T10:45:46","modified_gmt":"2025-06-02T08:45:46","slug":"prof-dr-alexander-preuss","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/prof-dr-alexander-preuss\/","title":{"rendered":"Prof. Dr. Alexander Preu\u00df"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5687'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-b31dc6a091aa6e043ed64220b2228c41\">\n.avia-image-container.av-7m48zb-b31dc6a091aa6e043ed64220b2228c41 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-b31dc6a091aa6e043ed64220b2228c41 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-b31dc6a091aa6e043ed64220b2228c41 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5688 avia-img-lazy-loading-not-5688 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2020\/07\/Preu\u00df_Alexander_annalect_Werbewirkungsgipfel_2020.jpg\" alt='' title='Preu\u00df_Alexander_annalect_Werbewirkungsgipfel_2020'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcvyzsk0-6b61226b2905748394cde592d236a2a5\">\n#top .av-special-heading.av-kcvyzsk0-6b61226b2905748394cde592d236a2a5{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kcvyzsk0-6b61226b2905748394cde592d236a2a5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kcvyzsk0-6b61226b2905748394cde592d236a2a5 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kcvyzsk0-6b61226b2905748394cde592d236a2a5 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Prof. Dr. Alexander Preu\u00df<\/h2><div class='av-subheading av-subheading_below'><p>Managing Partner<br \/>\nbynd<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-c29d7ca1b84d1d6eed71f78c01eb1758 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Alexander Preu\u00df ist Managing Partner Marketing Science bei Annalect, den Spezialisten der Omnicom Media Group Germany f\u00fcr innovative, datengetriebene Marketingl\u00f6sungen. Er verantwortet vom Standort Hamburg aus den Forschungsbereich \u00f6konometrisches Modelling.<\/p>\n<p>Preu\u00df studierte Soziologie und promovierte im Fach Statistik. 2000 begann er seine Forschungskarriere als Researcher bei der Kabel New Media GmbH in Hamburg. Bereits ein Jahr sp\u00e4ter wechselte Preu\u00df als Group Manager Research zur Mediaagentur OMD Hamburg, wo er die Forschung im Bereich der quantitativen Werbewirkungsforschung vorantrieb.<\/p>\n<p>Seit 2009 ist der geb\u00fcrtige Hamburger bei der Omnicom Media Group Germany t\u00e4tig und betreut in seiner Position als Managing Partner namhafte Kunden aus unterschiedlichen Branchen.<\/p>\n<p>Neben seiner Besch\u00e4ftigung bei der Omnicom Media Group ist Preu\u00df an der Hochschule Fresenius als Professor f\u00fcr quantitative Methodenlehre t\u00e4tig.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>bynd<\/p>\n","protected":false},"author":8,"featured_media":5688,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[9,16,24],"class_list":["post-5687","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2020","portfolio_entries-referent-2023","portfolio_entries-referent-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prof. Dr. Alexander Preu\u00df | HORIZONT Werbewirkungsgipfel<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prof. Dr. Alexander Preu\u00df | HORIZONT Werbewirkungsgipfel\" \/>\n<meta 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