{"id":6192,"date":"2021-05-25T16:19:20","date_gmt":"2021-05-25T14:19:20","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=6192"},"modified":"2025-03-27T16:05:06","modified_gmt":"2025-03-27T15:05:06","slug":"prof-dr-michael-fretschner-mbr","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/prof-dr-michael-fretschner-mbr\/","title":{"rendered":"Prof. Dr. Michael Fretschner"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6192'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-3cf33cd9957e6a691b30b3ec6606db22\">\n.avia-image-container.av-7m48zb-3cf33cd9957e6a691b30b3ec6606db22 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-3cf33cd9957e6a691b30b3ec6606db22 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-3cf33cd9957e6a691b30b3ec6606db22 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9943 avia-img-lazy-loading-not-9943 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2021\/05\/Prof_Dr_Michael_Fretschner_2025_web.jpg\" alt='' title='Prof_Dr_Michael_Fretschner_2025_web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf6w4da1-69432f220c378d5538ed4d770fd42de0\">\n#top .av-special-heading.av-kf6w4da1-69432f220c378d5538ed4d770fd42de0{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kf6w4da1-69432f220c378d5538ed4d770fd42de0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kf6w4da1-69432f220c378d5538ed4d770fd42de0 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kf6w4da1-69432f220c378d5538ed4d770fd42de0 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Prof. Dr. Michael Fretschner<\/h2><div class='av-subheading av-subheading_below'><p>Studiengangsleiter Digital Marketing Management<br \/>\nNORDAKADEMIE Hochschule der Wirtschaft<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-7484bf875d1db72e191a1dcf84c396be '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-desktop-hide av-medium-hide av-small-hide av-mini-hide avia_textblock'  itemprop=\"text\" ><p>Prof. Dr. Michael Fretschner, MBR leitet den Lehrstuhl f\u00fcr Marketing &amp; E-Commerce an der <a href=\"http:\/\/www.nordakademie.de\/\">NORDAKADEMIE Hochschule der Wirtschaft<\/a> in Hamburg\/Elmshorn, eine der gr\u00f6\u00dften privaten Fachhochschulen Deutschlands. Hier forscht und lehrt er insbesondere zu den Themen Digital Marketing, Online-Marktforschung und Werbewirkung. Dar\u00fcber hinaus ber\u00e4t er als Managing Partner von <a href=\"http:\/\/www.smart-impact.de\/\">smart impact<\/a> verschiedene namhafte Unternehmen (u.a. BOSCH, Antenne Deutschland, Str\u00f6er, Jenoptik, Brot f\u00fcr die Welt) im Bereich datengetriebenes Marketing und Werbewirkungsforschung. Momentan arbeitet er im Rahmen eines drittmittelgef\u00f6rderten, internationalen Verbundprojekts zusammen mit der University of Florida und der Helmut-Schmidt-Universit\u00e4t Hamburg an der <a href=\"https:\/\/www.horizont.net\/medien\/nachrichten\/marketing-professor-michael-fretschner-es-wird-sich-bald-zeigen-dass-facebook-und-co-nicht-mehr-so-effektiv-sind-wie-frueher-190081\">Entwicklung einer l\u00e4nder\u00fcbergreifenden Vertrauensskala f\u00fcr Medienmarken<\/a>. Vor seinem Ruf auf die Professur leitete er bei News Corp\u2018s Unruly Group als Vice President Northern Europe das Insight &amp; Solutions-Department in Deutschland, Skandinavien und den Niederlanden.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>NORDAKADEMIE Hochschule der Wirtschaft <\/p>\n","protected":false},"author":7,"featured_media":9943,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[11,24,23,12],"class_list":["post-6192","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2021","portfolio_entries-referent-2025","portfolio_entries-referent-2025-feature","portfolio_entries-referent-feature-2021"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prof. Dr. Michael Fretschner | HORIZONT Werbewirkungsgipfel<\/title>\n<meta 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