{"id":6192,"date":"2021-05-25T16:19:20","date_gmt":"2021-05-25T14:19:20","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=6192"},"modified":"2026-06-29T13:36:51","modified_gmt":"2026-06-29T11:36:51","slug":"prof-dr-michael-fretschner-mbr","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/prof-dr-michael-fretschner-mbr\/","title":{"rendered":"Prof. Dr. Michael Fretschner"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6192'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-951cafb8553339c534f107a7e4640853\">\n.avia-image-container.av-7m48zb-951cafb8553339c534f107a7e4640853 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-951cafb8553339c534f107a7e4640853 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-951cafb8553339c534f107a7e4640853 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11126 avia-img-lazy-loading-not-11126 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2021\/05\/Fretschner-Michael-NORDARKADEMIE-web.png\" alt='' title='Fretschner-Michael-NORDARKADEMIE-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf6w4da1-69432f220c378d5538ed4d770fd42de0\">\n#top .av-special-heading.av-kf6w4da1-69432f220c378d5538ed4d770fd42de0{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kf6w4da1-69432f220c378d5538ed4d770fd42de0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kf6w4da1-69432f220c378d5538ed4d770fd42de0 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kf6w4da1-69432f220c378d5538ed4d770fd42de0 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Prof. Dr. Michael Fretschner<\/h2><div class='av-subheading av-subheading_below'><p>Professur f\u00fcr Marketing &amp; E-Commerce<br \/>\nNORDAKADEMIE Hochschule der Wirtschaft<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-ceb6356a032be2be48a88c0640878800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Prof. Dr. Michael Fretschner ist Studiengangsleiter f\u00fcr \u201e<em>Digital Marketing Management<\/em>\u201c (M.Sc.) an der NORDAKADEMIE Hochschule der Wirtschaft in Hamburg. Dar\u00fcber hinaus ber\u00e4t er als gesch\u00e4ftsf\u00fchrender Gesellschafter der smart impact GmbH verschiedene namhafte Unternehmen (u.a. BOSCH, Antenne Deutschland, Str\u00f6er, Jenoptik oder die GIK) im Bereich datengetriebenes Marketing und Werbewirkungsforschung und ist Advisor mehrerer Martech- und Fintech-Startups. Vor seinem Ruf auf die Professur leitete er bei News Corp\u2018s Unruly Group als Vice President Northern Europe das Insight &amp; Solutions-Department in Deutschland, Skandinavien und den Niederlanden und betreute dabei Key Accounts wie P&amp;G, Unilever, Volkswagen oder Otto. Er forscht intensiv an der Schnittstelle zwischen Medienumfeld und Werbewirkung und ist Herausgeber des Medienmarken-Vertrauensmonitors:\u00a0<a href=\"http:\/\/www.media-brand-trust.com\/\">www.media-brand-trust.com<\/a>. Er hat an der Ludwig-Maximilians-Universit\u00e4t M\u00fcnchen (LMU) und der University of Sydney studiert und an der LMU \u00fcber die F\u00f6rderung von Unternehmertum in Deutschland promoviert. Seine Arbeiten wurden in angesehenen Fachzeitschriften ver\u00f6ffentlicht, darunter im\u00a0<em>Journal of Small Business Management, Journal of Media Economics, International Journal on Media Management<\/em>\u00a0und\u00a0<em>Technology Analysis &amp; Strategic Management<\/em>.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>NORDAKADEMIE Hochschule der Wirtschaft <\/p>\n","protected":false},"author":7,"featured_media":11126,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[11,24,23,25,12],"class_list":["post-6192","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2021","portfolio_entries-referent-2025","portfolio_entries-referent-2025-feature","portfolio_entries-referent-2026","portfolio_entries-referent-feature-2021"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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