{"id":6957,"date":"2022-05-20T14:34:41","date_gmt":"2022-05-20T12:34:41","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=6957"},"modified":"2023-05-03T10:58:57","modified_gmt":"2023-05-03T08:58:57","slug":"lutz-moellmann","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/lutz-moellmann\/","title":{"rendered":"Lutz M\u00f6llmann"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6957'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-92e892ea68322cee45cce0b9d823fac9\">\n.avia-image-container.av-7m48zb-92e892ea68322cee45cce0b9d823fac9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-92e892ea68322cee45cce0b9d823fac9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-92e892ea68322cee45cce0b9d823fac9 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6958 avia-img-lazy-loading-not-6958 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2022\/05\/Moellmann-Lutz_WEB.jpg\" alt='' title='M\u00f6llmann-Lutz_WEB'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jid7safz-528e2fce5eb63a500ec5f94a419175e0\">\n#top .av-special-heading.av-jid7safz-528e2fce5eb63a500ec5f94a419175e0{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jid7safz-528e2fce5eb63a500ec5f94a419175e0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jid7safz-528e2fce5eb63a500ec5f94a419175e0 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jid7safz-528e2fce5eb63a500ec5f94a419175e0 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Lutz M\u00f6llmann<\/h2><div class='av-subheading av-subheading_below'><p>Director Analytical Consulting<br \/>\nKantar<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-47fa5e628d65684e79cfc2f279ef219a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Lutz M\u00f6llmann leitet seit 2021 die analytische Beratung bei Kantar und blickt auf \u00fcber 15 Jahre Erfahrung im Bereich der Konsumenten- und Werbewirkungsforschung zur\u00fcck. In seiner Rolle ber\u00e4t er Werbetreibende und Partner aus unterschiedlichen Bereichen hinsichtlich analytischer Fragestellungen und speziell bzgl. der Messung von Werbeerfolg und Wirkungsoptimierung.<\/p>\n<p>Vor dem Wechsel zu Kantar war Lutz bei anderen Agenturen wie Nielsen, GfK und MarketShare, sowie in der Konsumg\u00fcterindustrie in vergleichbarer Funktion t\u00e4tig und hat eine breite Expertise in der Leitung von globalen und lokalen Analytics-Projekten \u00fcber verschiedene Industrien und Channels aufgebaut. Seine gro\u00dfe Leidenschaft gilt granularen Marketing ROI-Modellen, die Top-Line-Wachstum \u00fcber Produkte, M\u00e4rkte, Segmente und Kan\u00e4le hinweg erm\u00f6glichen.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>KANTAR<\/p>\n","protected":false},"author":10,"featured_media":6958,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[14,16],"class_list":["post-6957","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2022","portfolio_entries-referent-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lutz M\u00f6llmann | HORIZONT Werbewirkungsgipfel<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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