{"id":6969,"date":"2022-05-20T14:41:39","date_gmt":"2022-05-20T12:41:39","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=6969"},"modified":"2024-04-23T12:51:31","modified_gmt":"2024-04-23T10:51:31","slug":"stefan-schoenherr-3","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/stefan-schoenherr-3\/","title":{"rendered":"Stefan Sch\u00f6nherr"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6969'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-b893a5fab785309004312b6096403bca\">\n.avia-image-container.av-7m48zb-b893a5fab785309004312b6096403bca img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-b893a5fab785309004312b6096403bca .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-b893a5fab785309004312b6096403bca av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9064 avia-img-lazy-loading-not-9064 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2022\/05\/stefan-schoenherr-eyesquare.jpg\" alt='Stefan Sch\u00f6nherr, eye square' title='stefan-schoenherr-eyesquare'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jid7safz-dbb9713516473594708b4bb619a73d25\">\n#top .av-special-heading.av-jid7safz-dbb9713516473594708b4bb619a73d25{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jid7safz-dbb9713516473594708b4bb619a73d25 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jid7safz-dbb9713516473594708b4bb619a73d25 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jid7safz-dbb9713516473594708b4bb619a73d25 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Stefan Sch\u00f6nherr<\/h2><div class='av-subheading av-subheading_below'><p>Vice President Brand &amp; Media Experience und Partner<br \/>\neye square<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-c29d7ca1b84d1d6eed71f78c01eb1758 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Stefan Sch\u00f6nherr arbeitet seit 2007 als Marken- und Medienspezialist in der Unit Brand &amp; Media Experience bei eye square, leitet diese seit 2013 und ist seit 2018 Partner bei eye square. Er ist Diplom-Psychologe mit den Schwerpunkten Medienberatung, Werbewirkung und Medienrezeption.<\/p>\n<p>Stefan Sch\u00f6nherr betreut Werbetreibende und Vermarkter mit Studien zum Verst\u00e4ndnis von Mediengattungen, Werbeformaten und Kreationsleistungen. Neben der intensiven Auseinandersetzung mit Bewegtbildwerbung ist Stefan ist einer der f\u00fchrenden Experten im Bereich Verarbeitung und Wirkung von digitaler Kreation und Social Media Advertising.<\/p>\n<p>Stefan Sch\u00f6nherr hat 2021 die gr\u00f6\u00dfte Medienethnografie im deutschsprachigen Raum Track the Success f\u00fcr Screenforce durchgef\u00fchrt. Er leitet international pr\u00e4mierte Studien wie \u201c<a href=\"https:\/\/www.bvdw.org\/fileadmin\/user_upload\/ovk_gesamtergebnisse_power_of_mobile_creation.pdf\" target=\"_blank\" rel=\"noopener\">Power of Creation<\/a>\u201d (IAB Research Award, 2016) und \u201cDisplay wirkt implizit\u201d (BVM Innovationspreis Nominierung, 2011).<\/p>\n<p>Stefan Sch\u00f6nherr moderiert Workshops zu digitaler Kreation und spricht regelm\u00e4\u00dfig auf Konferenzen.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>eye square<\/p>\n","protected":false},"author":10,"featured_media":9064,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[14,18],"class_list":["post-6969","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2022","portfolio_entries-referent-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stefan Sch\u00f6nherr | HORIZONT Werbewirkungsgipfel<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stefan Sch\u00f6nherr | HORIZONT Werbewirkungsgipfel\" \/>\n<meta property=\"og:description\" content=\"eye square\" \/>\n<meta property=\"og:url\" content=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/stefan-schoenherr-3\/\" \/>\n<meta property=\"og:site_name\" content=\"HORIZONT Werbewirkungsgipfel\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-23T10:51:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2022\/05\/stefan-schoenherr-eyesquare.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/stefan-schoenherr-3\\\/\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/stefan-schoenherr-3\\\/\",\"name\":\"Stefan Sch\u00f6nherr | HORIZONT Werbewirkungsgipfel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/stefan-schoenherr-3\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/stefan-schoenherr-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/stefan-schoenherr-eyesquare.jpg\",\"datePublished\":\"2022-05-20T12:41:39+00:00\",\"dateModified\":\"2024-04-23T10:51:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/stefan-schoenherr-3\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/stefan-schoenherr-3\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/stefan-schoenherr-3\\\/#primaryimage\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/stefan-schoenherr-eyesquare.jpg\",\"contentUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/stefan-schoenherr-eyesquare.jpg\",\"width\":400,\"height\":500,\"caption\":\"Stefan Sch\u00f6nherr, eye square\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/stefan-schoenherr-3\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stefan Sch\u00f6nherr\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#website\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/\",\"name\":\"HORIZONT Werbewirkungsgipfel\",\"description\":\"Der Jahrestreff f\u00fcr Werbetreibende, Agenturvertreter:innen und Vermarkter!\",\"publisher\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#organization\"},\"alternateName\":\"HORIZONT WWG\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#organization\",\"name\":\"HORIZONT Werbewirkungsgipfel\",\"alternateName\":\"HORIZONT WWG\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/insights-werbewirkungsgipfel-logo-animation.gif\",\"contentUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/insights-werbewirkungsgipfel-logo-animation.gif\",\"width\":800,\"height\":800,\"caption\":\"HORIZONT Werbewirkungsgipfel\"},\"image\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stefan Sch\u00f6nherr | HORIZONT Werbewirkungsgipfel","robots":{"index":"noindex","follow":"follow"},"og_locale":"de_DE","og_type":"article","og_title":"Stefan Sch\u00f6nherr | HORIZONT Werbewirkungsgipfel","og_description":"eye square","og_url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/stefan-schoenherr-3\/","og_site_name":"HORIZONT Werbewirkungsgipfel","article_modified_time":"2024-04-23T10:51:31+00:00","og_image":[{"width":400,"height":500,"url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2022\/05\/stefan-schoenherr-eyesquare.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/stefan-schoenherr-3\/","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/stefan-schoenherr-3\/","name":"Stefan Sch\u00f6nherr | HORIZONT Werbewirkungsgipfel","isPartOf":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#website"},"primaryImageOfPage":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/stefan-schoenherr-3\/#primaryimage"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/stefan-schoenherr-3\/#primaryimage"},"thumbnailUrl":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2022\/05\/stefan-schoenherr-eyesquare.jpg","datePublished":"2022-05-20T12:41:39+00:00","dateModified":"2024-04-23T10:51:31+00:00","breadcrumb":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/stefan-schoenherr-3\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/stefan-schoenherr-3\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/stefan-schoenherr-3\/#primaryimage","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2022\/05\/stefan-schoenherr-eyesquare.jpg","contentUrl":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2022\/05\/stefan-schoenherr-eyesquare.jpg","width":400,"height":500,"caption":"Stefan Sch\u00f6nherr, eye square"},{"@type":"BreadcrumbList","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/stefan-schoenherr-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/"},{"@type":"ListItem","position":2,"name":"Stefan Sch\u00f6nherr"}]},{"@type":"WebSite","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#website","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/","name":"HORIZONT Werbewirkungsgipfel","description":"Der Jahrestreff f\u00fcr Werbetreibende, Agenturvertreter:innen und Vermarkter!","publisher":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#organization"},"alternateName":"HORIZONT WWG","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#organization","name":"HORIZONT Werbewirkungsgipfel","alternateName":"HORIZONT WWG","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#\/schema\/logo\/image\/","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2024\/03\/insights-werbewirkungsgipfel-logo-animation.gif","contentUrl":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2024\/03\/insights-werbewirkungsgipfel-logo-animation.gif","width":800,"height":800,"caption":"HORIZONT Werbewirkungsgipfel"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio\/6969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/comments?post=6969"}],"version-history":[{"count":4,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio\/6969\/revisions"}],"predecessor-version":[{"id":9066,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio\/6969\/revisions\/9066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/media\/9064"}],"wp:attachment":[{"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/media?parent=6969"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/tags?post=6969"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio_entries?post=6969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}