{"id":7039,"date":"2022-05-30T08:42:44","date_gmt":"2022-05-30T06:42:44","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=7039"},"modified":"2026-04-27T10:03:47","modified_gmt":"2026-04-27T08:03:47","slug":"martina-vollbehr-3","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/martina-vollbehr-3\/","title":{"rendered":"Martina Vollbehr"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7039'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-1efac8eb265445b98109b4753ee49092\">\n.avia-image-container.av-7m48zb-1efac8eb265445b98109b4753ee49092 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-1efac8eb265445b98109b4753ee49092 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-1efac8eb265445b98109b4753ee49092 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10902 avia-img-lazy-loading-not-10902 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2026\/04\/Vollbehr-Martina-Pilot-web.jpg\" alt='' title='Vollbehr-Martina-Pilot-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jid7safz-b3622be1a02153c116b585b4fe6872a7\">\n#top .av-special-heading.av-jid7safz-b3622be1a02153c116b585b4fe6872a7{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jid7safz-b3622be1a02153c116b585b4fe6872a7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jid7safz-b3622be1a02153c116b585b4fe6872a7 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jid7safz-b3622be1a02153c116b585b4fe6872a7 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Martina Vollbehr<\/h2><div class='av-subheading av-subheading_below'><p>Gesch\u00e4ftsf\u00fchrerin<br \/>\npilot Agenturengruppe<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-20f26ac89dc66680474e789012339967 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Martina Vollbehr ist Gesch\u00e4ftsf\u00fchrerin der pilot Gruppe und verantwortlich f\u00fcr Insights und Strategie. Ihr Credo ist die Entwicklung und Umsetzung von wirkungsvollen Kampagnen \u2013 ausgerichtet auf die Business KPIs ihrer Kunden. In dem Experten-Team aus Marktforschung, Data Analytics und BI entstehen neuartige Forschungsans\u00e4tze und Verfahren, die alle Bereiche der Marketing-Kommunikation abdecken.<\/p>\n<p>Neueste Entwicklung ist der Impact Score: erstmalig werden in dem Ansatz alle gesamten Facetten einer Kampagne holistisch betrachtet und ihre Wirkbeitr\u00e4ge f\u00fcr eine Kampagne analysiert. So k\u00f6nnen die zentralen Bausteine Content, Contact und Context kontinuierlich optimiert werden.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>pilot Agenturengruppe <\/p>\n","protected":false},"author":10,"featured_media":10902,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[9,14,16,25],"class_list":["post-7039","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2020","portfolio_entries-referent-2022","portfolio_entries-referent-2023","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Martina Vollbehr | HORIZONT Werbewirkungsgipfel<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" 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