{"id":7206,"date":"2022-06-23T09:51:55","date_gmt":"2022-06-23T07:51:55","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=7206"},"modified":"2025-06-13T17:28:53","modified_gmt":"2025-06-13T15:28:53","slug":"dr-andrea-malgara-2","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dr-andrea-malgara-2\/","title":{"rendered":"Dr. Andrea Malgara"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7206'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-9f09ae732173f2fd0995a27b484430c2\">\n.avia-image-container.av-7m48zb-9f09ae732173f2fd0995a27b484430c2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-9f09ae732173f2fd0995a27b484430c2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-9f09ae732173f2fd0995a27b484430c2 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7208 avia-img-lazy-loading-not-7208 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2022\/06\/Malgara-DrAndrea_WEB.jpg\" alt='' title='Malgara-DrAndrea_WEB'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jid7safz-43285c94af15ec1150468568cf2cf09f\">\n#top .av-special-heading.av-jid7safz-43285c94af15ec1150468568cf2cf09f{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jid7safz-43285c94af15ec1150468568cf2cf09f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jid7safz-43285c94af15ec1150468568cf2cf09f .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jid7safz-43285c94af15ec1150468568cf2cf09f av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Dr. Andrea Malgara<\/h2><div class='av-subheading av-subheading_below'><p>Managing Partner<br \/>\nMediaplus Germany<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-c29d7ca1b84d1d6eed71f78c01eb1758 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Dr. Andrea Malgara, geboren 1965 in Italien, ist seit Oktober 2011 Managing Partner bei der Mediaplus Group, Im Mediaplus Board verantwortet er unter anderem den Bereich Buying &amp; Operations sowie die Forschungsaktivit\u00e4ten und Studien der Mediaplus-eigenen Research-Unit Insights.<\/p>\n<p>Mediaplus ist die gr\u00f6\u00dfte unabh\u00e4ngige und partnergef\u00fchrte Mediaagentur Deutschlands. Zuvor war Dr. Malgara gesch\u00e4ftsf\u00fchrender Gesellschafter des Sky-Vermarkters Premium Media Solutions und 15 Jahre lang als Verkaufsmanager und Gesch\u00e4ftsf\u00fchrer des ProSieben-Sat.1-Vermarkters SevenOne Media t\u00e4tig.<\/p>\n<p>Drei Jahrzehnte Erfahrung in allen Bereichen der Medienindustrie machen Andrea Malgara zum Experten im Bereich Mediaplanung und der Rolle, die sie in der Zukunft spielen wird; dabei liegt sein Schwerpunkt auf ihrer Skalierbarkeit, innovativer Medienwissenschaft und dem menschlichen Faktor innerhalb der Mediaplanung im Gegensatz zu KI. Reden, Pr\u00e4sentationen und auch Vorlesungen hielt Andrea Malgara \u00fcber die Herausforderungen der Digitalisierung, das digitale Fernsehen und \u00fcber die Zukunft der Werbung. Auch \u00fcber Markenbildung, gesetzliche Rahmenbedingungen und die Zukunft der Medien hat er an der Katholischen Universit\u00e4t Mailand, an der EGTA University in Br\u00fcssel, bei der IFA, bei Best Brands, der EU Kommission und dem EU Parlament referiert. Teilgenommen hat er dar\u00fcber hinaus an Paneldiskussionen mit CEOs und Vorstandsmitgliedern von Werbetreibenden, Medien und Media Agenturen; z.B. bei den Medientagen Hamburg und am Burda Media Digital Lifestyle Day.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mediaplus<\/p>\n","protected":false},"author":10,"featured_media":7208,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[7,9,11,14,16,24],"class_list":["post-7206","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2019","portfolio_entries-referent-2020","portfolio_entries-referent-2021","portfolio_entries-referent-2022","portfolio_entries-referent-2023","portfolio_entries-referent-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr. Andrea Malgara | HORIZONT 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