{"id":8613,"date":"2023-09-08T10:10:34","date_gmt":"2023-09-08T08:10:34","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=8613"},"modified":"2023-09-08T10:10:34","modified_gmt":"2023-09-08T08:10:34","slug":"dr-steffen-schmidt-2","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dr-steffen-schmidt-2\/","title":{"rendered":"Dr. Steffen Schmidt"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8613'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-9ff9b5945a0fb558bee600a05e13b202\">\n.avia-image-container.av-7m48zb-9ff9b5945a0fb558bee600a05e13b202 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-9ff9b5945a0fb558bee600a05e13b202 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-9ff9b5945a0fb558bee600a05e13b202 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8614 avia-img-lazy-loading-not-8614 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2023\/09\/Schmidt-Steffen-LINK-Marketing-Services.jpg\" alt='' title='Schmidt-Steffen-LINK Marketing Services'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jid7safz-8536929591bf9bc2ff778b4958e9aeae\">\n#top .av-special-heading.av-jid7safz-8536929591bf9bc2ff778b4958e9aeae{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jid7safz-8536929591bf9bc2ff778b4958e9aeae .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jid7safz-8536929591bf9bc2ff778b4958e9aeae .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jid7safz-8536929591bf9bc2ff778b4958e9aeae av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Dr. Steffen Schmidt<\/h2><div class='av-subheading av-subheading_below'><p>Director Marketing Science and Agile Insights<br \/>\nLINK Marketing Services (a YouGov Company)<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-c29d7ca1b84d1d6eed71f78c01eb1758 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Dr. Steffen Schmidt ist Experte f\u00fcr Markenmanagement, Neuromarketing, Erfolgsfaktorforschung und K\u00fcnstliche Intelligenz. Zurzeit arbeitet er als Director Marketing Science und Agile Insights bei LINK Marketing Services AG (a YouGov Company), der gr\u00f6ssten Marketingforschungsagentur der Schweiz. Steffen ber\u00e4t weltweit Unternehmen in Fragen des Marketingmanagements und der Marketingforschung, insbesondere im Bereich des impliziten Marken- und Produktmanagements. Seine akademische Laufbahn begann er als wissenschaftlicher Mitarbeiter und Dozent am Institut f\u00fcr Marketing und Management der Leibniz Universit\u00e4t Hannover. In dieser Zeit promovierte er \u00fcber den Einfluss von Markentradition auf etablierte Wahrnehmungs- und Verhaltenskonstrukte des Marketings mittels fortschrittlicher Strukturgleichungsmodellierungsans\u00e4tze wie Partial Least Squares (PLS) oder Universal Structure Modeling (USM).<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LINK Marketing Services (a YouGov Company)<\/p>\n","protected":false},"author":7,"featured_media":8614,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[16],"class_list":["post-8613","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr. Steffen Schmidt | HORIZONT Werbewirkungsgipfel<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Steffen Schmidt | HORIZONT Werbewirkungsgipfel\" \/>\n<meta property=\"og:description\" content=\"LINK Marketing Services (a YouGov Company)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dr-steffen-schmidt-2\/\" \/>\n<meta property=\"og:site_name\" content=\"HORIZONT Werbewirkungsgipfel\" \/>\n<meta property=\"og:image\" content=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2023\/09\/Schmidt-Steffen-LINK-Marketing-Services.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/dr-steffen-schmidt-2\\\/\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/dr-steffen-schmidt-2\\\/\",\"name\":\"Dr. Steffen Schmidt | HORIZONT Werbewirkungsgipfel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/dr-steffen-schmidt-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/dr-steffen-schmidt-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Schmidt-Steffen-LINK-Marketing-Services.jpg\",\"datePublished\":\"2023-09-08T08:10:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/dr-steffen-schmidt-2\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/dr-steffen-schmidt-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/dr-steffen-schmidt-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Schmidt-Steffen-LINK-Marketing-Services.jpg\",\"contentUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Schmidt-Steffen-LINK-Marketing-Services.jpg\",\"width\":400,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/referenten\\\/dr-steffen-schmidt-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dr. Steffen Schmidt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#website\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/\",\"name\":\"HORIZONT Werbewirkungsgipfel\",\"description\":\"Der Jahrestreff f\u00fcr Werbetreibende, Agenturvertreter:innen und Vermarkter!\",\"publisher\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#organization\"},\"alternateName\":\"HORIZONT WWG\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#organization\",\"name\":\"HORIZONT Werbewirkungsgipfel\",\"alternateName\":\"HORIZONT WWG\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/insights-werbewirkungsgipfel-logo-animation.gif\",\"contentUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/insights-werbewirkungsgipfel-logo-animation.gif\",\"width\":800,\"height\":800,\"caption\":\"HORIZONT Werbewirkungsgipfel\"},\"image\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/werbewirkungsgipfel\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dr. Steffen Schmidt | HORIZONT Werbewirkungsgipfel","robots":{"index":"noindex","follow":"follow"},"og_locale":"de_DE","og_type":"article","og_title":"Dr. Steffen Schmidt | HORIZONT Werbewirkungsgipfel","og_description":"LINK Marketing Services (a YouGov Company)","og_url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dr-steffen-schmidt-2\/","og_site_name":"HORIZONT Werbewirkungsgipfel","og_image":[{"width":400,"height":500,"url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2023\/09\/Schmidt-Steffen-LINK-Marketing-Services.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dr-steffen-schmidt-2\/","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dr-steffen-schmidt-2\/","name":"Dr. Steffen Schmidt | HORIZONT Werbewirkungsgipfel","isPartOf":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#website"},"primaryImageOfPage":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dr-steffen-schmidt-2\/#primaryimage"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dr-steffen-schmidt-2\/#primaryimage"},"thumbnailUrl":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2023\/09\/Schmidt-Steffen-LINK-Marketing-Services.jpg","datePublished":"2023-09-08T08:10:34+00:00","breadcrumb":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dr-steffen-schmidt-2\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dr-steffen-schmidt-2\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dr-steffen-schmidt-2\/#primaryimage","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2023\/09\/Schmidt-Steffen-LINK-Marketing-Services.jpg","contentUrl":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2023\/09\/Schmidt-Steffen-LINK-Marketing-Services.jpg","width":400,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dr-steffen-schmidt-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/"},{"@type":"ListItem","position":2,"name":"Dr. Steffen Schmidt"}]},{"@type":"WebSite","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#website","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/","name":"HORIZONT Werbewirkungsgipfel","description":"Der Jahrestreff f\u00fcr Werbetreibende, Agenturvertreter:innen und Vermarkter!","publisher":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#organization"},"alternateName":"HORIZONT WWG","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#organization","name":"HORIZONT Werbewirkungsgipfel","alternateName":"HORIZONT WWG","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#\/schema\/logo\/image\/","url":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2024\/03\/insights-werbewirkungsgipfel-logo-animation.gif","contentUrl":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2024\/03\/insights-werbewirkungsgipfel-logo-animation.gif","width":800,"height":800,"caption":"HORIZONT Werbewirkungsgipfel"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio\/8613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/comments?post=8613"}],"version-history":[{"count":2,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio\/8613\/revisions"}],"predecessor-version":[{"id":8616,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio\/8613\/revisions\/8616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/media\/8614"}],"wp:attachment":[{"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/media?parent=8613"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/tags?post=8613"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-json\/wp\/v2\/portfolio_entries?post=8613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}