{"id":9980,"date":"2025-04-11T11:47:25","date_gmt":"2025-04-11T09:47:25","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/?post_type=portfolio&#038;p=9980"},"modified":"2025-08-07T16:14:05","modified_gmt":"2025-08-07T14:14:05","slug":"dr-michael-hallemann","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/referenten\/dr-michael-hallemann\/","title":{"rendered":"Dr. Michael Hallemann"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9980'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-fd18de9b4c02388fbb4820d27e291cc6\">\n.avia-image-container.av-7m48zb-fd18de9b4c02388fbb4820d27e291cc6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-fd18de9b4c02388fbb4820d27e291cc6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-fd18de9b4c02388fbb4820d27e291cc6 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10330 avia-img-lazy-loading-not-10330 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/wp-content\/uploads\/2025\/04\/GIK_Michael-Hallemann_01_\u00a9Katrin-Denkewitz-web.jpg\" alt='' title='Bauer Media Group - b4p (best for planing) 2024'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jid7safz-b700fdf29bc44bbfbe943834c8265df3\">\n#top .av-special-heading.av-jid7safz-b700fdf29bc44bbfbe943834c8265df3{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jid7safz-b700fdf29bc44bbfbe943834c8265df3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jid7safz-b700fdf29bc44bbfbe943834c8265df3 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jid7safz-b700fdf29bc44bbfbe943834c8265df3 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Michael Hallemann<\/h2><div class='av-subheading av-subheading_below'><p>Topic Lead Measurement &amp; Development<br \/>\nRTL Deutschland<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-me1gwqpe-06cf2f92a8ce06ef4fd26a88038058d0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Dr. Michael Hallemann ist seit 2020 Topic Lead Measurement &amp; Development bei RTL Deutschland und z\u00e4hlt zu den erfahrensten Marktforschern im deutschen Medienmarkt. Mit jahrzehntelanger Expertise in Print, TV und Digital kombiniert er tiefes Fachwissen mit einem klaren Blick auf die Zukunft der Mediaforschung.<\/p>\n<p>Dar\u00fcber hinaus setzt er sich als aktives Mitglied von agma und LAE f\u00fcr die Weiterentwicklung gattungs\u00fcbergreifender Mess- und Planungssysteme ein \u2013 insbesondere im Rahmen der GIK (Gesellschaft f\u00fcr integrierte Kommunikationsforschung), deren Gesch\u00e4ftsf\u00fchrung er seit 2022 angeh\u00f6rt. Bereits seit der Gr\u00fcndung der GIK im Jahr 2012 ist er Teil des Forscherkreises und Mitinitiator der Studien \u201ebest for planning\u201c und \u201ebest for tracking\u201c, die sich als Branchenstandards etabliert haben. 2025 hat Michael Hallemann turnusgem\u00e4\u00df die Sprecherrolle der GIK-Gesch\u00e4ftsf\u00fchrung \u00fcbernommen.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9980'><div class='entry-content-wrapper clearfix'><section  class='av_textblock_section av-2utcfw-3ece183afe9579ce96ff32c9afc23c4f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Klicke hier, um Ihren eigenen Text einzuf\u00fcgen<\/p>\n<\/div><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RTL Deutschland<\/p>\n","protected":false},"author":7,"featured_media":10330,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[24],"class_list":["post-9980","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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