Eraldo Cruz is a seasoned partnerships professional with a proven track record in the ad-tech industry. As Director of Partner Success for EMEA at Eyeota, he specializes in leveraging global data marketplaces to help brands enrich customer insights and enhance omnichannel targeting. His expertise lies in developing strategic alliances that connect data providers and consumers, driving mutually beneficial growth. Prior to Eyeota, Eraldo held key roles at Adform and Oracle Advertising, where he focused on building and managing relationships that fueled market expansion. He is dedicated to helping businesses navigate the evolving digital landscape and unlock the full potential of their data.