I’m an experienced Marketing Manager with over six years of expertise in performance and app marketing. As Senior Marketing Manager at Zalando I’ve managed and optimized hundreds of campaigns across Europe & been in charge of the AR Strategy for the lower funnel. My focus lies on campaign & creative optimisation.

I’m passionate about creative excellence, data-driven strategies, scalable, automated processes & good coffee 🙂  I’ve increased the efficiency of creative production, run extensive A/B tests and lift studies, and developed an award-winning AR campaign recognized as „AR Campaign of the Year 2020“