Mohamed Ali Mohamed
Director Search
WPP Media
In his current role as Expert Lead at WPP Media, Mohamed Ali Mohamed is a marketing leader who works well beyond his brief. He builds and ships award-winning AI products to close the gap between visibility and attention for clients , using LLM visibility measurement to help brands own the AI conversation, and behavioural science to win the attention once they’re there.
He brings more than 15 years of marketing experience across both B2B and B2C, for brands like Foot Locker and JustEat Takeaway, and today brings search excellence across a multi-brand enterprise
portfolio at WPP Media.
EXPERTISE
✓ AI Native Search & GEO
✓ Performance Marketing & Total Search
✓ AI product development
WHAT HE’S KNOWN FOR
✓ Turning GEO from a buzzword into a measurable and tangible tactic
✓ Building AI tools that generate value , not slideware
✓ Bridging the strategist–builder gap between visibility and attention
