Fernando Cora Pinto has 18-years background in the FMCG industry around the globe. Since 2022 brand manager in Pernod Ricard Germany, responsible for some of the biggest whiskies brands in the world (Chivas Regal & Ballantine’s), within the #1 category of German Spirits industry.

He is a Brazilian, with Italian roots, who ended up in Germany, after 10 years in Red Bull Intl Headquarters (Salzburg AT). A professional who is passionate about Marketing strategy, especially when it comes around culture collaboration and creative ideas. His mission is to connect Chivas Regal with the street scene in the country, focusing on the existing demand from local Hip Hop influencers to the #1 Premium Scotch whisky brand in the market.