Julia Nikolaeva

Head of Media, Kantar

Julia is a Head of Media Domain at Kantar Germany (based in Munich).
She is an inspiring leader in marketing and communications industry who thrives on challenging marketing questions and is passionate about helping brands to manage growth through thoughtful media decisions. During her career Julia was working in marketing effectiveness research across digital and traditional media channels in the biggest European markets. Experienced international public speaker.
Julia’s 15 year experience in the research industry equipped her with solid skills in the areas of key account management, insight based consultancy, commercial leadership and business development. Recognized expert in consumer understanding & brand strategies, advertising and media effectiveness. Julia is highly experienced in digital solutions and technology enabled research practices at Kantar.