Norina is a passionate ambassador of consumer insights at Jägermeister acting in a global environment. She enjoys talking about consumers’ feelings all day long and convincing her colleagues of the great opportunities coming with market research insights. Having a focus on communication and innovation research she is constantly looking for unconventional and new approaches. Not new but classic – her favorite drink is an ice-cold shot of Jägermeister. Norina holds a M.A. in social sciences and philosophy (Technical University Braunschweig). Before joining the Global Strategic Research and Insight team at Jägermeister in 2014, Norina worked for Ipsos Germany.