Susanne Michl

Unit Director
Human8

With her background in Linguistics and an M.A. in Applied Social and Market Research, 
Susanne is an enthusiastic cross-cultural explorer and analyst. She joined Happy Thinking People in 2000 and became part of Human8 (previously InSites Consulting) in early 2023.

Susanne has worked for some of the main clients of Happy Thinking People and Human8, bringing to the table a wide scope of methodological expertise and category knowledge. 
She is highly experienced in conducting complex international studies, spanning various sectors including automotive, banking, beverages, cosmetics, electronics, food, pharmaceuticals, hygiene products, household appliances and tobacco products.

Before she got into market research as a researcher, she used to work as a simultaneous translator in the industry. Besides her work as a researcher today, she practises as a speech counsellor. Susanne is based in Munich where she enjoys hiking, skiing and taking walks with her dog ‘Coffee’ along the river Isar.