Dr. Jesko Perrey is Senior Partner at McKinsey & Company, Inc., which he joined in 1999 in Düsseldorf. He has been the Global Leader of McKinsey Growth, Marketing and Sales Practice for 8 years. Prior to this he led McKinsey’s global Branding & Marketing ROI service line as well as McKinsey’s Customer Engagement service line. The functional focus of his work is on branding, marketing spend effectiveness and segmentation. Mr. Perrey serves companies across all industries and in particular logistics (postal and parcel services), automotive, retail and consumer goods clients, as well as a broad range of topics such as Commercial Transformation, Pricing, Sales, Customer Experience, Digital Marketing, and Advanced Analytics. He is one of the founders of McKinsey’s Consumer and Marketing Analytics group.